Mumbai: Etihad Airways, the national airline of the UAE, has elevated its partnership with Chennai Super Kings (CSK) by securing the prestigious front-of-shirt sponsorship on the team’s iconic yellow jersey for the 2025 season.
Following a successful collaboration as an Associate Sponsor in 2024, where the airline’s logo featured on the back of the jersey, Etihad has now moved front and center, reinforcing its commitment to the CSK franchise and its passionate global fan base.
Arik De, Chief Revenue and Commercial Officer, Etihad Airways, emphasized the significance of this partnership, “Our sponsorship of the Chennai Super Kings has offered us an incredible opportunity to engage directly with the CSK fan base and cricket fans worldwide. We are proud to have built a meaningful partnership in our first year with fun activations, right through to branding an aircraft with the CSK colours and logo, and we’re excited about the season ahead.
Moving our logo to the front-of-shirt deepens our support for the CSK club and their fans and our love for India, where we operate 181 flights per week across 11 gateways, including 21 flights per week to Chennai.”
KS Viswanathan, Chief Executive Officer, Chennai Super Kings, echoed the enthusiasm, “We are excited to bring Etihad Airways to the front of the Chennai Super Kings jersey. Etihad Airways’ support has been invaluable in our journey, and we are excited to take our collaboration to new heights. Etihad’s global presence aligns perfectly with our ambition to cater to our fans worldwide.
The recent Chennai Super Kings branded Etihad aircraft created a huge buzz among cricket fans worldwide. Together, we look forward to delivering more such exceptional moments for our loyal supporters.”
The 2025 CSK jersey featuring the Etihad logo will be available for purchase soon. Fans can also look forward to on-ground activations at matches in Chennai, including opportunities to sign up for the Etihad Guest loyalty program to earn redeemable Guest Miles for flights.
Additionally, Etihad will continue to engage fans with exciting giveaways such as the ‘whistles with wings’, miniature aircraft-shaped whistles celebrating the spirit of CSK. Engaging digital content featuring CSK players will also be showcased across Etihad’s social media platforms.
With the Etihad logo now prominently displayed on the front of CSK’s jerseys, the airline’s branding will receive global exposure, reaching millions of fans watching matches both in stadiums and via broadcast channels worldwide.
This strengthened partnership highlights Etihad’s ongoing commitment to the Indian market. The airline currently operates flights across 11 destinations in India, connecting travelers via Abu Dhabi to key locations in the Middle East, Africa, Europe, and North America.
Passengers can also take advantage of Etihad’s Abu Dhabi Stopover program, offering a complimentary two-night hotel stay in Abu Dhabi before continuing their journey to their final destination.
