MUMBAI: Multiplex operator PVR INOX is looking to add a touch of cinematic romance to the celebrations with a gamification campaign – ‘What’s Your Love Language?’ This initiative is designed to engage moviegoers in a fun and insightful way, helping them discover their unique love language through the lens of movies. The campaign will run from 7 –16 February, 2025.
With this game, participants will answer five love and movie-themed questions to determine their love language. To make the experience even more filmy, they will also discover which movie character embodies their love language.
To participate, audience can scan the QR code or click the provided link to start the online game where they need to answer five situation-based questions to uncover their love language and also get the opportunity to share the results with loved ones on social networks, sparking conversations about love and cinema.
“Valentine’s Day is all about celebrating love in its many forms, and at PVR INOX, we believe cinema has always been one of the most powerful media for storytelling. With this engaging gamification initiative, we aim to bring movie lovers closer through a fun and personalised experience, making their Valentine’s celebrations even more memorable,” said Gautam Dutta, CEO, Revenue and Operations, PVR INOX.
