MUMBAI: Ventes Avenues, a mobile media company specialising in mobile performance and audiences, has today announced a strategic and exclusive partnership with Trophée, which works in the rapidly evolving Game Commerce (G-Commerce) space. Ventes Avenues offers AdTech and brand solutions. It said that it is committed to delivering ways for brands to connect with digital-first audiences.
This collaboration with Trophée marks a significant step in redefining engagement within online gaming environments, leveraging G-Commerce to create immersive brand interactions that are seamless, consent-driven, and highly engaging.
Trophée is the world’s first unified Game Commerce experience company, looking to enable brands interact with Gen Z consumers within gaming ecosystems in a more effective manner. Unlike traditional advertising which can feel intrusive, Trophée introduces what it calls ‘first-of-its-kind’ commerce-led formats for deeper engagement such as 3D and 2D brands product placements, treasure box rewards, and interactive brand storytelling— designed in a gamified way to enhance user experience rather than disrupt it. With a “Pro Gamer” approach, brand engagement is initiated only when gamers express intent, ensuring that interactions are natural, meaningful, and truly immersive.
G-Commerce the parties added is the next evolution of digital engagement, blending the gaming experience with brand storytelling and interactive participation. Unlike conventional commerce, G-Commerce focuses on creating meaningful engagement rather than direct transactions, making it the perfect strategy in the era of Q-Commerce in India—where speed, convenience, and digital interaction define consumer behaviour.
India’s advertising market within games is projected to generate US$0.77 billion in revenue by 2025, with a CAGR of 10.06% from 2025 to 2029, driving the market to an estimated $1.13 billion by 2029. This growth unlocks a significant opportunity for brands to engage with 591 million gamers through authentic, interactive experiences.
As G-Commerce is set to soar to $20.7 billion globally by 2032, the strategic partnership between Ventes Avenues and Trophée places both companies at the forefront of this rapidly evolving landscape in India.
Vijay Singh, founder, CEO Trophée said, “We’re thrilled to partner with Ventes Avenue to revolutionize gaming commerce in India. Leveraging their expertise, we’ll redefine how Gen Z and modern consumers interact with global brands through immersive commerce-led experience within gameplay. Our goal is to move beyond traditional advertising, forging deeper connections between gamers and brands, and bridging the gap between Online gaming and real-world commerce.”
Niloufer Dundh, Founder & CEO of Ventes Avenues, said, “Our partnership with Trophée is a game-changer in brand engagement. G-Commerce offers a consent-driven, interactive experience that adds value to both brands and users. At Ventes Avenues, innovation drives us, and this collaboration redefines gaming-led brand interactions.”
As G-Commerce continues to reshape online shopping behaviour of GenZ consumers, Ventes Avenues and Trophée are aiming to set a new benchmark for how brands connect with today’s digital-native consumers. This partnership is not just about advertising—it’s about creating experiences that drive real engagement, foster brand loyalty, and define the future of interactive storytelling.
