Mumbai: Audi India has redefined luxury advertising with the launch of its Q7 facelift, leveraging an interactive Connected TV (CTV) campaign in collaboration with PHD Media India and Huella Services’ NEXad. The campaign introduced an immersive experience that allowed users to interact with the vehicle using their TV remotes, setting a new benchmark in digital engagement for the automotive sector.
Using NEXad’s cutting-edge technology, Audi India’s CTV-focused campaign allowed viewers to change the Q7’s exterior color in real-time using their TV remotes, while showcasing the vehicle’s dynamic LED headlamps, luxurious interiors, and enhanced flexibility through a captivating video. The interactive storytelling approach reaffirmed Audi’s commitment to innovation, technology, and premium user experiences.
Gaurav Sinha, Head of Marketing, Audi India, emphasized the brand’s dedication to advanced technology and digital-first marketing strategies: “At Audi India, our unwavering commitment to our brand ethos, Vorsprung Durch Technik – ‘Advancement through Technology,’ inspires everything we do. It was this guiding principle that drove us to leverage the innovation on CTV for the launch of the new Audi Q7, creating an immersive and captivating experience for our audience. With this interactive innovation, we set a new benchmark in how luxury automotive brands can engage with audiences in the digital era.”
Prrincey Roy, Co-Founder & CEO, Huella Services, highlighted how NEXad’s technology seamlessly blends interactivity with precise targeting, transforming CTV advertising, “We must thank Audi’s marketing team and PHD India for entrusting us with an opportunity to showcase our capabilities that make CTV ads interactive and immersive. At NEXad, we don’t just run ads—we craft experiences. Our technology seamlessly fuses interactivity with razor-sharp targeting, turning Audi’s luxury vision into an immersive journey on Connected TV. This campaign didn’t just set a new standard for engagement—it redefined what’s possible in CTV advertising.”
PHD India, part of the Omnicom Media Group, played a key role in orchestrating the partnership and delivering a campaign tailored for premium audiences. Monaz Todywalla, CEO, PHD India, highlighted the strategic use of CTV as a premium advertising medium, “PHD India’s approach to audience-first planning frameworks has helped us drive impact for Audi’s campaign. With increasing premiumisation across the country, CTV is a powerful medium that helps us with rich targeting signals to identify premium households and target them accordingly. In times of reduced attention spans, not only does CTV have a high attentive reach, but its innovative ad units also help us break the clutter and stand out from the crowd.”
The Audi Q7 facelift campaign showcases the power of Connected TV advertising, allowing luxury automotive brands to offer a personalized and engaging experience to their audience. By enabling real-time interaction with the vehicle, Huella Services’ NEXad demonstrated the potential of CTV as an innovative, high-impact marketing tool for premium brands.
Credits:
Audi India:
Moupriya Das – AGM, Marketing
Ritika Shetty – Marketing Manager
Huella Services:
Saurabh Wason – National Sales Director – NEXad, Huella Services
Ketaki Hardikar – Regional Director – West, Huella Services
PHD India: PHD’s Audi Team
