Mumbai: Concept BIU, a media monitoring and analytics company, has appointed its CEO, Irfan Chaudhary, as the Vice Chair of the AMEC (International Association for the Measurement and Evaluation of Communication) Measurement and Evaluation Asia Pacific Chapter for 2025.
Concept BIU has been at the forefront of integrating advanced media intelligence and communication measurement solutions. The company has consistently collaborated with AMEC to provide its clients in India with cutting-edge insights, and was among the first to introduce AMEC’s integrated evaluation framework to PR agencies in the country.
In his new role, Chaudhary’s expertise and strategic leadership will be pivotal in driving thought leadership, innovation, and growth in the Asia Pacific region. As Vice Chair, he will support AMEC’s mission to enhance the value of communications in organizations by setting industry standards and promoting best practices.
AMEC is the world’s leading professional body for media intelligence and communication measurement, with a mission to define and champion best practices in the industry. It works with global leaders to establish frameworks that drive accountability and effectiveness in communication strategies.
As Vice Chair, Irfan will collaborate closely with Felicia Nugroho, Chair of the AMEC Asia Pacific Chapter for 2025. Together, they will work to foster innovation and knowledge sharing across the region, addressing emerging trends, advancing methodologies, and guiding professionals towards achieving excellence in communication measurement.
Speaking about his new role, Irfan Chaudhary said, “It is an honour to serve as Vice Chair of AMEC’s Asia Pacific Chapter and contribute to the growth of measurement and evaluation practices in the region. I am committed to collaborating with Felicia and the AMEC leadership team to drive forward initiatives that empower professionals to demonstrate the true value of their work through meaningful metrics and insights.”
Chaudhary’s appointment reflects Concept BIU’s ongoing commitment to promoting excellence in the communication and media evaluation industry, reinforcing the company’s leadership in setting industry benchmarks for measurement and innovation.
