New Delhi: Black & White, the prime-time program on Aaj Tak, hosted by Sudhir Chaudhary, the consulting editor of the channel, has emerged as the dominant force in Hindi news broadcasting, securing the top spot on both television and digital platforms. The latest data from BARC and YouTube Live confirms that the program continues to capture the attention of viewers across India, reaffirming Aaj Tak’s leadership in the news segment.
TV Ratings Leadership
According to BARC (Broadcast Audience Research Council) India, Black & White aired on Aaj Tak between 21:00 hrs and 22:00 hrs, Monday to Friday (Week 5, 2025) and delivered an impressive 9,746 Gross AMA ‘000 in the HSM (Hindi-speaking market) region for the 15+ age group. This makes it the most-watched Hindi news program in its time slot.
Close competitors in the same time slot include:
- News18 India – 9,355 Gross AMA ‘000
- Republic Bharat – 8,752 Gross AMA ‘000
- Times Now Navbharat – 6,534 Gross AMA ‘000
- India TV – 6,244 Gross AMA ‘000
Other notable performers include Zee News (3,718), TV9 Bharatvarsh (3,259), and ABP News (3,219), though they lag significantly behind Aaj Tak’s numbers.
Dominance on YouTube Live
Beyond its television success, Black & White has also topped YouTube Live viewership in the Hindi news segment. From 03rd to 07th February 2025, the program recorded a staggering 136K average concurrent users, making it the most-watched live Hindi news program on digital platforms.
Other key digital viewership figures include:
- India TV – 68.1K concurrent users
- Republic Bharat – 46.7K concurrent users
- Times Now Navbharat – 32.6K concurrent users
- ABP News – 29.2K concurrent users
The significant gap between Aaj Tak and its competitors on both TV and YouTube highlights the program’s cross-platform appeal and its growing influence in the digital space.
The program’s success is attributed to its in-depth analysis, engaging presentation, and ability to break down complex news topics for the common viewer. The show’s credibility and high production value have made it a preferred choice for audiences looking for factual and fast-paced news delivery.
With news consumption habits evolving, the dual success of Black & White on TV and digital platforms reflects a significant shift in viewer preferences. Aaj Tak’s ability to dominate both spaces underscores its adaptability and strong brand loyalty among news audiences.
As the competition among Hindi news channels intensifies, Aaj Tak’s continued leadership sets a benchmark for other broadcasters striving to capture both traditional and digital audiences.
Source: BARC India | YouTube Live | Hindi News Channels | Week 05’25 | 03rd to 07th February 2025
Source: YouTube LIVE | Hindi News Channels | All Feeds | Average Concurrent Users | 03rd to 07th February 2025 | 21:00 to 21:59 Hrs
