Mumbai: Amidst the ongoing Maha Kumbh 2025, Himalaya BabyCare has launched an inspiring new initiative, “Prepare Your Baby Bag,” aimed at promoting shared parenting and redefining caregiving roles in India. In collaboration with the Prayagraj Mela Authority (PMA) and several partner organizations, Himalaya BabyCare used the Mela’s global platform to inspire families to engage in the important conversation of shared responsibility in child-rearing.
The campaign’s key highlight was an interactive booth at the Maha Kumbh Mela, where parents and caregivers participated in the “Prepare Your Baby Bag” challenge. In this engaging activity, families raced against time to fill a baby bag with essential products from the Himalaya BabyCare range, including baby soap, oil, wipes, lotion, and powder. The challenge not only highlighted the importance of choosing the right products for a baby’s care but also sparked meaningful conversations about the importance of equal parenting.
Families who completed the challenge were rewarded with complimentary product samples, allowing them to experience the trusted, gentle care of Himalaya BabyCare firsthand. In a heartwarming extension of the campaign, the baby bags packed with essential products were donated to orphanages, supporting infants in need with the essential care items they deserve. This initiative reinforced Himalaya BabyCare’s mission of ensuring every child receives tender, loving care—no matter their circumstances.
Chakravarthi N V, Director – BabyCare, Himalaya Wellness Company, commented on the campaign, saying, “The Maha Kumbh Mela brought millions together, making it the perfect platform to inspire positive change in parenting dynamics. Parenting is a shared journey, yet in many households, childcare responsibilities are often seen as the primary responsibility of mothers. Through this campaign, we encouraged fathers to share the load and embrace equal parenting, thereby creating a supportive environment for families across India.”
The campaign garnered widespread attention through social media platforms such as Instagram, Facebook, and YouTube, engaging millions of families. With content tailored in Hindi, it resonated deeply with diverse communities across both urban and rural India, ensuring that every parent understood the importance of shared caregiving responsibilities.
