The final over! Time when streets go silent, offices take strategic breaks, and families huddle together, eyes glued to the screen and social media is exploding with reactions. At this moment, nothing else matters except the win.
That’s the power of cricket in India. With over 70 million fans, Crickit by Hindustan Times – an exclusive platform for all things Cricket, is set to be the one-stop platform for cricket lovers and a game-changing platform for advertisers.
Crickit: The Ultimate Fan Destination
Crickit goes beyond just delivering scores. It’s a fully immersive experience where fans
engage with:
• Live updates C ball-by-ball commentary – Keeping fans on the edge of their seats.
• Fantasy cricket insights – Player stats, venue analysis, and Fantasy XI predictions.
• Interactive quizzes C match predictors – Deepening fan engagement and excitement.
• Expert opinions C in-depth analysis – Adding layers of insight to every match.
Puneet Jain, CEO of HT Digital (HT Media Group), highlights this massive opportunity of the advertisers, “Crickit isn’t just a platform for cricket updates—it’s where the heartbeat of Indian cricket fans meets real-time engagement. With an innovative line-up of engagement products targeting millions of cricket fans, we offer brands a unique space to connect authentically, drive impact, and maximize ROI during the biggest sports event of the year.”
Perfect Pitch for Advertisers
For brands, this isn’t just viewership – it’s an opportunity to be part of the action, capturing undivided consumer attention at the peak of excitement. With Crickit’s unmatched scale, engagement, and innovation, advertisers can seamlessly integrate into India’s cricket frenzy – turning brand presence into brand dominance.
• Unparalleled Reach – With a reach of over 70 million anticipated cricket lovers, brands can connect at scale.
• Hyper-Engaged Audience – Interactive features ensuring ads aren’t just seen but
experienced.
• Precision Targeting – Reach the right audience at the right moment through HT One Audience – first-party audience intelligence platform to reach real-time user behavior, content consumption patterns, and demographic insights
• High-Impact Brand Integration – From sponsorships to interactive placements, brands can seamlessly integrate into the cricketing conversation.
• With Crickit, catching Indians as they watch, engage, and react like never before, makes it the perfect stage for the brands to capture undivided attention. E- commerce and retail brands can capitalize on high shopping intent with flash sales and exclusive deals, while FMCG companies can tap into match-time snacking through in-game branding and interactive contests. Auto and mobility brands can enhance recall with high-impact sponsorships, and BFSI (banking, insurance, fintech) players can build trust with financial solutions and fantasy cricket tie-ups. OTT and entertainment platforms can cross-promote exclusive content, while smartphone and consumer electronics brands can drive upgrades through influencer marketing. Additionally, real estate, home improvement, travel, and hospitality sectors can leverage increased family engagement during cricket season to boost conversions through targeted promotions and experiential marketing.
It’s Time to Make Your Brand Part of the Action
As India gears up for another thrilling cricket season, brands have a once-in-a-year opportunity to capture audience attention when it matters most. The game is on, the excitement is real. Is your brand ready to step up to the crease?
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Hindustan Times is India’s leading English news platform, reaching 67 million unique visitors and generating 552 million views (Comscore, Jan 2025). For 100 years, it has shaped public opinion with credible, insightful, and impactful journalism across news, business, finance, startups, technology, entertainment, lifestyle, health, education, and more. Evolving with the digital era, Hindustan Times integrates multimedia storytelling, data-driven insights, and AI-powered personalization to deliver a rich, engaging experience. From breaking news to in-depth analysis, it remains the go-to destination for millions seeking trusted content and meaningful conversations that influence India’s dynamic landscape.
Whether it’s delivering real-time updates on global events, deep-dive analyses on economic trends, exclusive interviews with industry leaders, or viral pop culture moments, Hindustan Times remains the go-to source for millions of Indians seeking credible and engaging content.
