New Delhi: Singer India has appointed Communicate India as its strategic communications partner. This collaboration aims to elevate Singer India’s brand presence and drive visibility for key initiatives, helping the brand connect more deeply with its audience in an evolving market.
With a 170-year legacy, Singer India has been strengthening its market leadership by expanding its product portfolio and enhancing its retail footprint. The launch of its flagship store in Nehru Place, New Delhi, along with the introduction of premium global brands like PFAFF and Husqvarna Viking, signals the company’s commitment to innovation and market growth.
Communicate India, a full-service integrated communications agency, brings a wealth of expertise in crafting impactful brand narratives for multinational corporations. By leveraging global insights and data-driven strategies, the agency will play a pivotal role in shaping Singer India’s communication approach. The focus will be on driving consumer engagement and reinforcing Singer India’s positioning as an industry leader.
Shalini Gupta Vachher, Head of Marketing and Communications at Singer India, shared her thoughts on the partnership: “As we continue our journey of growth and innovation, we need a partner who shares our vision and enthusiasm. Communicate India stood out with their exciting and practical ideas, demonstrating a deep understanding of our brand and market dynamics. Their strategic approach aligns perfectly with our commitment to strengthening consumer engagement and brand leadership. We are confident that this partnership will help us amplify our story and make a lasting impact in the industry.”
Akshaara Lalwani, CEO of Communicate India, expressed her excitement for the collaboration, saying, “Singer India is more than just a brand—it’s a legacy. To see an iconic name reinvent itself for the modern consumer is both exciting and inspiring. Our role is to ensure that this evolution is not just seen but deeply felt. By blending data-driven insights with storytelling that resonates, we aim to amplify Singer India’s new chapter while honouring its rich history. It’s not just about visibility; it’s about making a lasting impact in a market that values both heritage and innovation.”
This partnership marks a significant milestone in Singer India’s branding and communication strategy, reinforcing its commitment to innovation, customer-centric solutions, and industry leadership. Through this collaboration, Singer India aims to strengthen its market presence and build stronger, more meaningful relationships with its consumers and stakeholders.
