Mumbai: Social Panga, an integrated creative and digital marketing agency, has announced the appointment of Soumabha Nandi as Executive Vice President (EVP) – Creative Strategy & Growth. This strategic move is a key part of the agency’s expansion efforts aimed at enhancing its creative capabilities and driving innovation, storytelling, and business impact.
In his new role, Soumabha Nandi, also known as Som, will lead the agency’s creative vision and guide its strategic evolution. He will be responsible for crafting compelling brand narratives and delivering high-impact marketing solutions. His responsibilities will extend beyond leading campaigns; he will also drive new business development, foster a collaborative culture, and implement strategic methodologies that elevate the agency’s creative approach. A strong advocate for mentorship, Som will focus on nurturing talent and helping to transform bold ideas into measurable results.
With over 13 years of experience in brand transformation, Som brings deep expertise in the intersection of creativity, effectiveness, and business growth. Throughout his career, he has collaborated with well-known brands such as Flipkart, Disney+ Hotstar, Max Fashion, Aurelia, W For Woman, Aldo, Birkenstock, Lucknow Supergiants, Zee5, Hero Group, Reliance Group, Star Network, Patanjali, PhonePe, Razorpay, McDonald’s, and Domino’s.
Commenting on the appointment, Himanshu Arora, Co-Founder of Social Panga, said, “We are delighted to welcome Som to Social Panga. His deep expertise in creative strategy and his ability to drive business impact align perfectly with our vision. As we continue to push creative boundaries and deliver measurable results for brands, his leadership will be instrumental in shaping the agency’s next growth phase.”
“At Social Panga, we think that strategy and creativity go hand in hand, and Som is a perfect example of this. His ability to combine creative ideas with data-driven insights will not only improve our client relationships but also inspire our team to achieve truly exceptional results”, added Gaurav Arora, Co-Founder of Social Panga.
Soumabha Nandi, EVP – Creative Strategy & Growth, on his appointment said, “A couple of things about Social Panga really resonated with me, the focus on people above everything else, and the commitment to seeking the new and the undone. This is such an interesting time, a transformative one to be here. With new technologies, evolving solutions, and expanding markets, it’s exactly the kind of environment that fuels me. This is the beginning of a new journey, one that I hope will be an impactful one.”
