MUMBAI: What happens when the style of Rhea Kapoor meets the Indian craftsmanship of Zouk? A bag collection that aims to redefine modern elegance, celebrating women who embrace tradition and modernity with equal ease.
Zouk, an Indian lifestyle brand, has joined forces with stylist, filmmaker, and producer Rhea Kapoor to launch a collection of bags designed for the modern Indian woman. This collaboration looks to blend Kapoor’s style with Zouk’s mastery of design and craftsmanship, resulting in a collection that the company said is versatile, stylish, and dynamic—just like the women it’s designed for.
A Tribute to the Women of Today: Every woman plays multiple roles—she is bold, ambitious, independent, and deeply connected to her roots. The Zouk x Rhea Kapoor collection aims to embody this very essence, offering functional yet fashion-forward bags that transition from day to night, work to play, and everything in between explains the company.
Bombay: The Heartbeat of This Collection: The prints and patterns in this collection draw inspiration from Bombay—the city that shaped Rhea Kapoor. From its rich cultural tapestry to its timeless elegance, every design reflects the energy, diversity, and spirit of the city. Whether it’s the charm of the city skylines or the expanse of the Arabian Sea, these bags look to tell a story—of a city that never sleeps and a woman who never stops.
Kapoor said: “For me, fashion is about effortless confidence. Bombay has shaped my style—it’s bold, timeless, and always evolving. With Zouk, I wanted to create something inspired by it, while still preserving quintessential Zouk DNA for its customers”
Disha Singh, founder Zouk, said, “At Zouk, we design for the modern Indian woman—bold, versatile, and unstoppable. Collaborating with Rhea Kapoor was a natural fit, as she embodies these very qualities. This collection is more than just fashion; it’s a statement of empowerment, style, and individuality.”
