Mumbai: Bold Care, the men’s wellness brand, has partnered with cutting-edge streetwear label ODD NOT EVEN to launch the exclusive #TakeYourPleasureSeriously collection. This bold collaboration fuses fashion with self-expression, delivering a limited-edition streetwear drop designed to spark conversations around confidence, individuality, and pleasure.
The Bold Care x ODD NOT EVEN collection features striking graphics and bold accents across T-shirts, cargo pants, and dresses, redefining modern streetwear with a fresh perspective. The collection is designed for those who embrace their choices fearlessly—both in fashion and in life.
As a brand committed to breaking taboos around men’s wellness, Bold Care continues to challenge outdated perceptions, advocating for self-confidence and open discussions around pleasure and well-being. ODD NOT EVEN, known for its unconventional take on street fashion, aligns perfectly with this ethos, celebrating individuality and self-expression without limitations.
Rajat Jadhav, Co-Founder of Bold Care, shared his excitement about the collaboration, “Wellness is an attitude, a facilitator of confidence, and how you show up in the world. With our collaboration with ODD NOT EVEN, we wanted to take that belief to the streets—quite literally. This collection isn’t just about bold prints; it’s a statement that owning your choices, whether in fashion or in life, is what real confidence looks like. Seeing people resonate with this message and embrace the designs has been incredibly rewarding.”
The Bold Care x ODD NOT EVEN collection has already garnered significant buzz, with fans applauding its bold designs and progressive messaging. The campaign has ignited digital conversations, earning praise for its unique blend of fashion, wellness, and self-confidence.
