The WARC Media 100 rankings for 2025, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for media, is now released.
Compiled by WARC Creative, helping companies deliver creative marketing that works, the annual Media 100 Ranking is an aggregate of the results of the most important global and regional media awards of 2024. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel survey.
Anna Hamill, Senior Editor, WARC Creative, said: “The WARC Media 100 are annual worldwide league tables of the most awarded campaigns and companies for media excellence. A global benchmark for the industry, they showcase the best use of media and the impact it can have on a campaign’s success.”
The three key themes from this year’s Media 100 are:
Overcoming fragmentation with distinctive assets: Brands such as CeraVe, Barbie and Sprite tapped into their distinctive brand assets, such as brand colours, characters and memes, to create a recognizable presence across various media platforms, overcoming fragmentation and generating viral cultural moments for mass reach.
The cut-through power of print: With online content and advertising at saturation point, top-performing campaigns like L’Enfant Bleu’s children’s book and eBay’s partnership with Vogue indicated the enduring power of print formats as a clever attention-grabber, especially for targeted audiences, such as fashion lovers or parents.
The power of utility: This year’s rankings highlighted the power of utility in consumer tech to solve real-world problems. Nosotras Women Connecting used WhatsApp groups to influence political change, Mercado’s Handshake Hunt leveraged QR codes to drive sales, and PetPace used real-time data from pet collars to assess earthquake risks.
India retained its positioned as the third most awarded country for media in 2025, accumulating 804.2 points. The presence of Mindshare Mumbai at sixth place among the top ten most awarded agencies highlights India’s competitiveness on the global stage. Mindshare Mumbai’s recognition showcases the increasing sophistication of Indian media agencies, their ability to create impactful campaigns, and their contribution to the nation’s reputation as a media powerhouse. Mindshare Bangalore and Mumbai offices has significantly contributed to Mindshare Worldwide to reach the top Network for Media rankings in 2025 from second place in 2024.
#1 Campaign for media: ‘Welcome to the Group’ by PHD Costa Rica for Nosotras Women Connecting
The most awarded campaign for media in 2024 was ‘Welcome to the Group’ by PHD Costa Rica for women’s rights NGO, Nosotras Women Connecting. The campaign convinced congress members to pass a menstrual justice bill using public media and PR stunts, social media, and a WhatsApp group.
In second place is ‘The Hidden Story’ by Havas Play Paris, for L’Enfant Bleu, an association that fights against child abuse. The picture book addressed the risk of exposing children on social media, prompting parents to consider the impact of their social media actions. In third, is ‘The Handshake Hunt’ by GUT São Paulo, for Mercado Libre. The Latin American e-commerce platform partnered with TV channel Globo during Black Friday, displaying QR codes for discounts whenever a handshake appeared on-screen to increase transactions in Brazil.
#1 Agency for media: Mediaplus, Munich
Independent agency Mediaplus Munich is top of the leaderboard after being third in 2024, and 14th in 2023. They have seven campaigns in the top 100 this year for brands including Long COVID Europe, Hinz&Kunzt/Hamburger Kunsthalle and Motatos.
Mindshare New York is in second place, with five campaigns in the top 100. EssenceMediacom New York is in third, up from 16th place last year. Mindshare Mumbai stood at sixth place among the top ten most awarded agencies with 282.3 points.
#1 Network for media: Mindshare Worldwide #1 Independent network for media: Serviceplan
Mindshare Worldwide has gradually moved to the top of the Network rankings, reaching first place this year, after second in 2024, and fourth in 2023. There are five agencies in the top 50 that have contributed points—New York, Shanghai, Mumbai, Ho Chi Minh City, and Bangalore—two of which are in the top five.
#1 Holding Company for media: WPP
WPP retains its top rank for holding company, a position held since 2018, with four networks in the top ten—Mindshare Worldwide, EssenceMediacom, Wavemaker, and VML.
#1 Brand for media: Dove
Dove remains in top place this year with multiple campaigns in the top 100, including CROWN x LinkedIn: #BlackHairIsProfessional, #TurnYourBack, Cost of Beauty, and #KeepHerConfident.
#1 Advertiser for media: Unilever
Unilever remains at the top of the ranking for the sixth consecutive year. Brands contributing to their points tally include Dove, Lifebuoy, Vim, and Sunlight.
#1 Country for media: USA
The US retains its dominant position in the media rankings with 19 of the top 100 campaigns being US-based. The UK and India follow in second and third place, respectively.
