Mumbai: BBH India Managing Director Himanshu Saxena has taken on an expanded mandate as President – North & East for Saatchi & Saatchi India and Propagate, strengthening unified leadership across the three agencies in the region. Based in Gurugram, Himanshu will continue to lead BBH India nationally while reporting to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India, and Propagate.
Supporting Himanshu in the North and East leadership are Hindol Purkayastha, EVP – North & East India, Nisheeth Srivastava, Senior Executive Creative Director, and Ankit Sharma, EVP – Planning. This unified leadership aims to deliver integrated solutions, enhancing Publicis Groupe’s Power of One proposition and providing brands with connected thinking across creative, digital, and media.
Paritosh Srivastava, CEO, said, “Given the significance and size of the North and East markets, and the strong client relationships that Publicis Groupe India has fostered here, we’re committed to doubling down on the region. We already have a solid presence and valuable partnerships, and this leadership nucleus will help us further harness the power of the Groupe’s capabilities and become a dominant creative force in the region. With this leadership bench, we’re bringing together the scale, depth and quality needed to unlock the next wave of growth. We’re confident that this unified structure will deliver greater value and more integrated impact for brands navigating today’s rapidly evolving landscape.”
Himanshu Saxena added, “With our combined creative and digital strengths, we’re uniquely positioned to deliver connected, end-to-end solutions that drive real business impact for our clients. I look forward to working alongside Paritosh and the teams to strengthen our regional capabilities, drive integrated growth, and deliver powerful solutions that help our clients win.”
