Mumbai: Mirchi, a radio and digital entertainment powerhouse, and Gaana, one of the country’s top audio streaming platforms, have joined forces with Rajasthan Royals (RR) as the Official Entertainment Partners for IPL 2025. This exciting partnership is set to bring fans an immersive 360° entertainment experience through a seamless blend of radio, digital, and on-ground activations.
With Mirchi’s extensive radio network, listeners will receive real-time match updates, expert analysis, and exclusive player interviews, offering a deeper connection with their favorite team. Gaana will enhance this experience by curating special playlists, match-day anthems, and exclusive audio content, ensuring the IPL fever stays alive beyond the stadium.
Jake Lush McCrum, CEO, Rajasthan Royals, expressed his excitement about the collaboration, stating, “Cricket is more than just a sport; it’s an emotion that unites millions, and entertainment plays a crucial role in enhancing that experience. Teaming up with Mirchi and Gaana creates an opportunity to deepen fan engagement, making them feel connected to the game not just on match days, but throughout the entire season. Whether it’s exclusive player insights, curated playlists, or engaging on-air interactions, this collaboration ensures that the passion and energy of IPL resonate far beyond the stadium.”
Yatish Mehrishi, CEO, Entertainment Network India Limited, added, “Cricket and entertainment are deeply connected in India, and we’re excited to elevate the Rajasthan Royals’ IPL 2025 journey as their Entertainment Partners. Through Mirchi’s powerful radio, digital, and on-ground presence, along with Gaana’s vast streaming audience, we aim to create an immersive experience that brings the excitement of IPL closer to every fan.”
Mirchi’s strong social media presence will amplify fan engagement through exclusive behind-the-scenes content, interactive contests, and exciting ticket giveaways. Special IPL-themed shows and digital activations will further elevate the entertainment quotient for cricket enthusiasts throughout the season.
Additionally, Mirchi’s expertise in on-ground events will boost brand exposure for Rajasthan Royals’ sponsors, providing them with unique opportunities to connect with millions of cricket fans.
