Mumbai: EMotorad, an electric bicycle brand, has launched an electrifying new ad film featuring cricket legend MS Dhoni and acclaimed filmmaker Sandeep Reddy Vanga in his first-ever on-screen appearance. Conceptualized and produced by creative agency One Hand Clap, the campaign builds on last year’s viral sensation where Dhoni won hearts with his rendition of Bole Jo Koyal.
The latest ad blends high-energy action with humor, bringing together Dhoni’s effortless charm and Vanga’s raw intensity. Their chemistry creates an engaging narrative that subtly showcases EMotorad’s cutting-edge electric bicycles. Vanga’s presence adds an authentic touch, while Dhoni’s natural screen presence keeps the energy levels soaring.
MS Dhoni shared his excitement about the campaign, stating, “Shooting this ad was a lot of fun, and I’m always excited to try out new things with EMotorad. Sharing the screen with Sandeep Reddy Vanga has been a whole new experience, and we hope our fans enjoy it as much as we did shooting it. EMotorad has been a game-changer, and I’m proud to share this journey with them.”
Aakash Shah, Co-Founder of One Hand Clap, emphasized Dhoni’s commitment to the campaign, saying, “MS Dhoni has just understood the assignment each time. He’s showing trust and letting us run wild with our ideas.”
Kunal Gupta, Co-founder and CEO of EMotorad, highlighted the brand’s unique marketing approach, stating, “For most brands, marketing is usually about numbers and data. While they hold a big chunk of decision-making, we have always followed our gut first. There are moments we take leaps of faith, and our new campaign has been nothing short of this. Today, EMotorad stands for perfection—be it our innovation, technology, or marketing. We’re proud to create content that reflects our synergy.”
With the ad strategically launched during the IPL season, EMotorad aims to deepen its connection with audiences and solidify its leadership in the electric cycles segment. Naveed Manakkodan, Co-Founder of One Hand Clap, remarked, “As a creative agency, it’s always good to leave a mark with your campaign during IPL. It’s a pilgrimage we’ll want to visit every year.”
One Hand Clap, helmed by Aakash Shah and Naveed Manakkodan, continues to push creative boundaries, blending internet culture with innovative storytelling to craft campaigns that leave a lasting impact.
