Mumbai: Connect Network Inc. has announced the launch of IMMERSIVE, an Agentic AI platform designed to transform how brands and agencies plan, execute and optimise marketing campaigns. Built for India’s fragmented and diverse marketing ecosystem, the platform brings together planning, hyperlocal intelligence, creative intelligence, media discovery, buying intelligence, campaign monitoring and performance optimisation within a single AI-powered ecosystem.
India’s marketing landscape spans over 6.49 lakh cities, towns and villages, each with distinct consumer behaviours, cultural nuances, mobility patterns, media environments and pricing dynamics. However, campaign planning is often driven from a limited number of metropolitan centres. IMMERSIVE aims to bridge this intelligence gap by enabling marketers to access real-time hyperlocal insights and build data-backed campaigns across geographies, including markets they may not have previously explored.
Powered by Agentic AI, IMMERSIVE analyses multiple intelligence layers including brand objectives, audience behaviour, location insights, media availability, market conditions, environmental factors, pricing benchmarks and historical campaign performance to generate recommendations before campaign planning begins.
The platform is designed to augment marketer expertise by making local market intelligence accessible to planners irrespective of their location or experience. From major cities such as Mumbai to emerging markets across India, marketers can discover inventory, compare media rates, evaluate opportunities and develop optimised campaigns within minutes.
One Platform Across Marketing Functions
IMMERSIVE supports multiple marketing formats including OOH, DOOH, Cinema, Rural Marketing, Experiential, Brand Activations, Shopper Marketing, Transit, Airports, Retail and Hyperlocal Marketing.
The platform covers the complete marketing workflow through capabilities including:
- AI Campaign Planning
- Audience and Location Intelligence
- Creative Optimisation
- Media Discovery
- Live Rate Benchmarking
- Media Buying Intelligence
- Campaign Monitoring
- Performance Analytics
- Global Repository of Creative Work
- Continuous AI Learning
Commenting on the launch, Haresh Nayak, Founder & CEO, Connect Network Inc., said, “With Agentic AI, we are democratizing hyperlocal marketing intelligence. Whether someone has spent twenty years working in a city or has never visited it before, they can now understand the local media landscape, benchmark rates, evaluate opportunities and build intelligent media plans within minutes.”
Aditya Goel, President, Connect OOH, added, “India’s diversity posts the biggest planning challenge for all marketers. IMMERSIVE provides access to audience and location intelligence that enables marketers to make data backed decisions across geographies. This is a significant step toward making AI a partner in modern media planning.”
Fabian Cowan, Director, Connect Digital, said, “Behind every great product, there is someone who wished there was a better way to do something. When it comes to OOH; geography is not just a backdrop, it is the medium itself. With IMMERSIVE the challenges of geographical reach and insights have now been relegated to history.”
