Mumbai: coto, an emotional wellness platform offering 24/7 live consultations, has appointed Shefali Anurag as its co-founder. Previously serving as Vice President of Marketing, Shefali will now take on an expanded role, spearheading innovation projects, brand expansion, user engagement, monetization, and product development to scale coto’s wellness solutions globally.
In her new capacity, Shefali will focus on enhancing coto’s multi-modal wellness offerings, strengthening its global presence, and identifying new revenue streams. She will also lead efforts to integrate personalized and holistic healing into coto’s services, further positioning the platform as a leader in emotional wellness.
With over 12 years of experience in leadership and marketing across global brands like Amazon, Agoda, Pomelo, and ZipDial (now X/Twitter India), Shefali has successfully driven brand-building initiatives, high-impact PR campaigns, and market expansions across six key Asian markets—India, Thailand, Vietnam, the Philippines, Singapore, and Japan.
Welcoming Shefali to the leadership team, Tarun Katial, Founder and CEO of coto, said, “We are excited to welcome Shefali as a co-founder at coto. Her strategic depth, creativity, and expertise in digital growth and brand storytelling will be pivotal as we expand our reach in the emotional wellness space. Together, we are committed to making mental and emotional well-being more accessible, personalized, and effective for individuals everywhere.”
Expressing her excitement for the role, Shefali Anurag shared: “Throughout my career, I’ve been driven by a passion for building brands that create real impact. Stepping into this role as co-founder at coto is an exciting opportunity to bring that passion into the realm of emotional wellness—a journey that goes beyond traditional therapy. At coto, we recognize that healing is multifaceted, encompassing not just therapeutic support but also karmic healing and seeking answers through astrology and tarot. Mental well-being should be holistic, personalized, and accessible, and I’m thrilled to work with this incredible team to expand coto’s reach and offer more people around the world a truly transformative healing experience.”
Shefali is currently pursuing an Executive Master’s in Luxury Management from ESSEC Business School, Paris, and Parsons School of Design and holds an M.Sc. in Economics from Symbiosis International University. She has also completed exchange programs at Stanford University and NUS, Singapore.
Beyond her professional contributions, Shefali is a committed advocate for animal welfare and human rights, bringing her purpose-driven approach to coto’s mission of redefining emotional wellness on a global scale.
