New Delhi: OPPO India has unveiled its latest campaign, #ZindagiKeRealHeroes, celebrating the resilience of everyday champions—delivery agents, cab drivers, and gig workers—who navigate daily challenges while keeping society moving forward. The campaign’s brand film captures the relentless spirit of these individuals and showcases the OPPO F29 Series as their trusted companion, engineered for durability, connectivity, and seamless performance in the most demanding conditions.
Launched across social media, OTT platforms, and digital channels, the film takes viewers through real-life scenarios where dependable technology makes all the difference:
- In a commercial basement, two cab drivers struggle with weak connectivity, while another—using the F29’s 300% Network Boost—seamlessly secures his next ride, demonstrating the device’s superior signal strength even in low-network areas.
- Inside a bustling cloud kitchen, a manager’s phone endures an accidental spill of multiple beverages. However, thanks to the F29 Series’ IP69, IP68, and IP66 ratings, the smartphone remains fully functional, easily rinsed and ready for more action.
- A delivery agent braving city traffic hits a speed bump, sending his phone tumbling into a mud puddle. Yet, thanks to its Damage-Proof 360° Armour Body, the device emerges unscathed—reinforcing OPPO’s commitment to durability in real-world conditions.
Amidst these challenges, a touching moment unfolds as a young child offers water to the delivery agent—symbolizing the strength of community and everyday resilience that OPPO aims to honor.
Speaking on the campaign, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said: “At OPPO India, we recognise that for millions of Indians, a smartphone is not just a device but a lifeline, essential for seizing growth opportunities and overcoming everyday challenges. The F29 Series—the durable champion—is crafted to support the relentless pace of our workforce, which is always on the move. Through our #ZindagiKeRealHeroes campaign, we proudly celebrate the everyday heroes who are the strong pillars of our thriving communities and inspire us to innovate with purpose.”
The OPPO F29 Series is engineered to redefine smartphone durability and network reliability, built specifically for India and tested by SGS (Société Générale de Surveillance), Bengaluru. The series, comprising the F29 Pro and F29, blends military-grade toughness, superior connectivity, and long-lasting battery life in a slim yet robust design—making it the ideal device for professionals who need performance without compromise.
OPPO F29 Pro 5G will be available in three variants:
- INR 27,999 (8GB + 128GB)
- INR 29,999 (8GB + 256GB)
- INR 31,999 (12GB + 256GB)
OPPO F29 comes in two variants:
- INR 23,999 (8GB + 128GB)
- INR 25,999 (8GB + 256GB)
