Mumbai: Skore has launched its latest campaign, ‘Won Love’, a bold and progressive take on modern intimacy. With a focus on mutual pleasure, shared exploration, and uninhibited connection, ‘Won Love’ encourages couples to embrace intimacy as a space where both partners win—together.
The campaign, brought to life through a two-part TVC series, challenges outdated notions of intimacy by showcasing real, playful moments between partners. The first film features a couple looking to reignite excitement in their relationship, while the second introduces a cheeky roleplay scenario, highlighting the joy of exploring new experiences together.
Expanding the Pleasure Spectrum: Skore’s New Product Line
Since launching Rings & Lubes in 2019, Skore has been at the forefront of normalizing sexual wellness in India. Building on this legacy, the brand is now expanding its portfolio with a new range of thoughtfully designed pleasure products, including:
- Couple Play Essentials – Designed to enhance shared pleasure
- Foreplay Products – To build anticipation and excitement
- Solo Exploration Products – Crafted for self-discovery
With easy availability on quick commerce platforms, Skore is making pleasure more accessible, stigma-free, and instantly available to consumers.
Speaking on the campaign, Vishal Vyas, CMO, CPD at TTK Healthcare, said, “With ‘Won Love,’ we are empowering people to rewrite the rules—where you win together in the game of love. It’s about creating a space where both partners feel fulfilled, excited, and free to explore what pleasure truly means to them. Keeping this in mind, we’ve launched playthings that are designed to heighten anticipation for both partners. The campaign is about products that spark confidence, curiosity, and connection. ‘Won Love’ is our new playbook for pleasure—and everyone’s invited to play.”
Adding to this, Abhijat Bharadwaj, CCO, DENTSU CREATIVE ISOBAR, emphasized the shift in narrative, “For years, sexual wellness advertising has been stuck in a loop—performance-driven, male-centric, and always seen through the eyes of the so-called ‘ladies’ man’. But real pleasure doesn’t come from control, it comes from connection. With ‘Won Love,’ we’re shifting the narrative from performance-driven to presence-driven. Where intimacy is not about putting on a show, but about showing up for each other. Because when both partners feel seen, heard, and equally satisfied, that’s when love, and pleasure, is truly won.”
