Mumbai: L&T Finance Limited (LTF), a Non-Banking Financial Company (NBFCs), has announced the appointment of renowned Indian cricketer Jasprit Bumrah as its brand ambassador. This strategic partnership marks an exciting chapter in LTF’s ongoing efforts to expand its brand presence and engage its diverse customer base across the country.
Jasprit Bumrah will feature prominently in LTF’s comprehensive Above The Line (ATL) and Below The Line (BTL) marketing campaigns. These campaigns are designed to elevate brand awareness and drive customer engagement, while showcasing LTF’s diverse portfolio of financial products and services.
Commenting on the appointment, Kavita Jagtiani, Chief Marketing Officer at L&T Finance, said, “We are delighted to welcome Jasprit Bumrah, one of India’s most iconic sports figures, to the LTF family as our brand ambassador. This partnership directly aligns with one of our core pillars, i.e., heightened brand visibility. Bumrah’s stellar performance has propelled him to household name status, making him an instantly recognizable and respected figure. His unwavering discipline and commitment to cricket, fostering deep trust, make him an ideal persona for the LTF brand.”
Jagtiani further added, “His humbleness and relatable nature are visible both on and off the field. This universal appeal extends to his versatility and enables us to connect seamlessly with people from all walks of life. Bumrah perfectly embodies the values of our company, reflecting our dedication to excellence and customer-centricity. Therefore, this collaboration is not just a partnership but a powerful alignment of values and vision, driving us towards greater success.”
Jasprit Bumrah, exclusively managed by RISE Worldwide, said, “I am excited to associate with L&T Finance, a brand renowned for its strong legacy, excellence, and commitment. I look forward to being a part of this wonderful journey.”
L&T Finance Ltd. is a key player in rural business finance, farm equipment finance, and two-wheeler finance, and has a significant presence in urban finance as well. With its accessible and tailored financial solutions, LTF empowers individuals and families to achieve their financial goals. For the quarter ended December 31, 2024, LTF’s market leadership was underscored by its extensive reach into approximately 2 lakh villages, supported by a robust retail network comprising 2,028 rural branches, 185 urban branches, and over 12,500 distribution touch points.
