Mumbai: Neutrogena®, a global dermatologist-recommended, science-backed skincare brand, today unveiled its new brand philosophy, ‘Beauty To A Science,’ by onboarding Bollywood superstar Shraddha Kapoor as its new brand ambassador in India. At the ‘Beauty with No Compromise’ event held in Mumbai, the brand also launched its latest innovation—Hydro Boost Sunscreen, SPF 50, a product that offers weightless sun protection with an invisible finish while delivering deep hydration.
Today’s skincare landscape is increasingly complex, leaving consumers bombarded with overwhelming product choices and conflicting advice. Neutrogena® aims to cut through the confusion with its new philosophy that reinforces its promise of ‘No Compromise’ in skincare, backed by formulations proven to work. With 90 years of breakthrough, clinically proven skincare innovations, Neutrogena® has consistently set new benchmarks for efficacy and product experiences.
Introducing Shraddha Kapoor as its brand ambassador, Neutrogena® highlights a commitment to authentic beauty. Known for her versatile performances and real, relatable persona, Shraddha Kapoor embodies the brand’s promise of beauty with no compromise.
During the event, an engaging panel discussion on ‘Rules for Beauty with No Compromise’ featured Shraddha Kapoor alongside industry experts, including Dr. Punit Saraogi, Chief Dermatologist, Everything Skin & Hair Clinic, and Prithvi, Principal Scientist, R&D Skin Health, Kenvue. The discussion addressed everyday skincare compromises and emphasized the importance of scientific formulations and dermatologist-backed solutions over social trends.
Commenting on the new brand proposition, Manoj Gadgil, Business Unit Head, Essential and Skin Health & Beauty and VP Marketing, Kenvue, said, “At Neutrogena®, we aim to democratize skincare and empower consumers with the knowledge to make informed choices without unnecessary trade-offs or compromises. By innovating and rethinking what is possible, Neutrogena® has consistently created superior beauty experiences backed by science. The launch of Hydro Boost Sunscreen is another example of advanced formulations delivering powerful results and efficacy. In this journey, we are delighted to onboard Shraddha Kapoor as our new brand ambassador for Neutrogena. Shraddha represents everything we stand for—real beauty, authenticity, and trust.”
On joining Neutrogena®’s ‘Beauty with No Compromise’ movement, Shraddha Kapoor shared, “I am thrilled to partner with Neutrogena, a brand that I have used. For me, beauty and skincare should be simple yet effective and backed by science. I’m excited to join Neutrogena in its mission to empower women to make informed choices with no compromises.
In a world dominated by infinite information, skincare trends, ingredients, and regimes, it’s easy to get confused. My mantra is to keep it simple, follow science, and use derm-backed products, and that’s when beauty to a science comes to life”
Neutrogena®’s latest innovation, Hydro Boost Sunscreen, further cements its commitment to dermatologist-developed skincare. Infused with Hyaluronic Acid, Pro-Vitamin B5, and a powerful Vitamin C & E complex, the sunscreen offers long-lasting hydration for up to 12 hours while providing broad-spectrum protection against UVA, UVB, and long-UVA rays—all without leaving a white cast or greasy feel.
