Hyderabad: Sunrisers Hyderabad (SRH) has announced a first-time collaboration with playR, a global sports and lifestyle brand, as its Official Merchandise Partner for the 2025 season. Under this partnership, playR will have exclusive rights to produce and distribute the Fan Jersey, along with a variety of non-exclusive fan merchandise for SRH supporters.
Expressing his excitement, Ravi Kukreja, Founder of playR and Director of iCOREts Private Limited, stated, “We’re absolutely delighted to partner with Sunrisers Hyderabad for the first time. The team has cultivated a loyal and enthusiastic fan base, and we’re excited to provide a premium collection of products that allow Orange Army fans to showcase their support with pride. At playR, we aim to deliver more than just merchandise—we want to foster a strong connection between the fans and the team through our innovative and high-quality offerings.”
Adding to this, K Shanmugam, CEO, Sunrisers Hyderabad, shared, “We are delighted to partner with playR for our official merchandise. Their reputation for delivering exceptional and stylish products aligns perfectly with our commitment to providing our fans with the best. This collaboration will allow our supporters to wear their Sunrisers Hyderabad pride with confidence and joy.”
Founded in 2021, playR is dedicated to inspiring confidence and creativity through its diverse range of athleisure wear, equipment, and accessories. The brand is focused on building strong relationships with customers and communities while driving initiatives that promote sports culture in India.
With a vision to convert India from a sports-watching nation to a sports-playing nation, playR aims to redefine fan engagement by delivering high-quality merchandise that not only represents team loyalty but also encourages an active lifestyle.
