Mumbai: Atrangii, Ullu, and Hari Om OTT, three rapidly growing homegrown entertainment platforms, have announced the appointment of Prashant Nigam as Vice President – Revenue. With close to 30 years of experience in the media and entertainment industry, Nigam brings a deep understanding of media sales, content syndication, acquisitions, alliances, and international content aggregation.
Prior to joining the Vibhu Agarwal-led group, Prashant held the role of Vice President – International Operations & Content Syndication at Rainshine Entertainment, where he played a pivotal role in acquiring content from global networks and driving syndication across international territories. He has also been instrumental in setting up the content syndication division at Helios Media and served as National Head – New Business Development at Zoom TV.
In his new capacity, Nigam will oversee business and revenue growth across Atrangii, Ullu, and Hari Om OTT, with a strategic focus on content-driven monetization, global alliances, and international market expansion.
Vibhu Agarwal, Founder of Atrangii, Ullu, and Hari Om, expressed his confidence in the appointment, “Prashant Nigam’s appointment is a significant step towards accelerating growth in business and revenue through content syndication and acquisitions for our homegrown platforms, which currently our key focus. His expertise, knowledge, and leadership will be crucial in contributing to our aggressive plans of expanding our platforms across India and especially international markets.”
Speaking about his new role, Prashant Nigam shared, “I am thrilled to join Vibhu Agarwal Group’s OTT platforms and work with a team that is both highly professional and committed to delivering exceptional content to Indian audiences. With my experience in domestic markets and global content engagement, I look forward to driving the growth of Ullu, Atrangii, and Hari Om. We aim to further explore and expand in new markets and territories for Indian content.”
