Arkade Developers, a real estate developer listed on BSE and NSE for over 38 years, is known for creating luxurious residential properties. Led by Director, Amit Jain, their passion for quality homes has made them a highly respected firm in Mumbai’s real estate sector, showcasing excellence and positively impacting the city.
Arkade Developers recently launched the ‘Care per Sq. Ft.’ campaign in association with Tata Memorial Hospital.
Key highlights:
- The ‘Care per Sq. Ft.’ initiative by Arkade Developers supports treating cancer patients at Tata Memorial Hospital.
- For every home sold, an amount equivalent to 1 sq. ft. is contributed towards supporting patients with cancer at Tata Memorial Hospital (TMH).
- From July 2023 to March 2024, Arkade Developers supported 139 patients between April 2024 and January 2025, an additional 124 patients received support bringing the total to 262 patients.
Medianews4u.com caught up with Arpit Jain, Director Arkade Developers
Q. How did the association with Tata Memorial Hospital for the Care per Sq. Ft. Campaign come about?
At Arkade Developers, we believe that real estate isn’t just about building homes—it’s about building lives. The Care per Sq. Ft. campaign came from a simple yet powerful thought: how can we create a lasting impact beyond our developments? The Sajjan Jain Support Trust has been actively supporting various social causes, and we wanted to extend that to healthcare in a meaningful way.
That’s when we connected with Tata Memorial Hospital (TMH), which is doing phenomenal work in cancer treatment. The idea is straightforward—for every home sold, we contribute an amount equivalent to 1 sq. ft. towards helping cancer patients in their journey of recovery.
Q. What are the various components of the campaign?
The heart of the campaign is the contribution we make to TMH for every home sold. But beyond that, we see Care per Sq. Ft. as more than just a donation initiative—it’s about spreading awareness, mobilizing communities, and making philanthropy a collective effort.
We are also exploring ways to extend this beyond financial contributions, whether through volunteer programs or awareness drives. Our recent collaboration for Blood donations at our head office and Arkade Rare site office is an extension of our association with TMH.
Q. Is the aim of the campaign to build the brand by spreading empathy?
Honestly, the core idea wasn’t about brand-building—it was about impact.
But when you do something meaningful, people take notice, and yes, it does deepen the emotional connection homebuyers have with Arkade Developers. Buying a home is one of the biggest decisions in a person’s life. Knowing that their purchase is also helping someone in need makes the experience more fulfilling.
Q. What other marketing activities will Arkade Developers be doing in the coming months?
2025 is going to be an exciting year for us. We’re focusing on digital-first engagement, hyper-personalization, and experiential marketing. Alongside that, we’ll continue leveraging traditional media like print and OOH, especially for brand credibility. Events, customer connect programs, and immersive walkthrough experiences will also play a big role.
Q. Is the marketing objective in 2025 going to be about ensuring that the communication is uniform across all the touchpoints?
Absolutely. Seamless communication is key today. Whether it’s digital, offline, in-person, or even customer service, the messaging has to be consistent and aligned with our brand values.
We’re focussing on ensuring that every Arkade touchpoint—right from our website to social media, site visits, and post-sales engagement—feels like one unified brand experience.
Q. Will ad spends for the company grow in 2025? Will there be any change in the media mix compared to 2024
We’re increasing our ad spends to undertake more brand and product marketing, with a media mix that will focus on digital presence, out-of-home (OOH) advertising, and offline engagements. Our digital presence will allow us to target specific audiences and increase our online reach, while OOH advertising will enable us to strategically place ads in high-traffic areas.
Additionally, offline engagements such as events, activations, and experiential marketing will provide opportunities for face-to-face interactions, allowing us to build stronger connections with our audience and create memorable brand experiences. This multi-channel approach will help us achieve our goals of improving brand awareness, showcasing our products, and driving lead generation, ultimately leading to improved brand perception, enhanced product visibility, and increased engagement with our target audience.
Print media will remain a key component of our media mix, leveraging its credibility and tangible presence to effectively reach and engage our target audience. The permanence and trust associated with print will complement our digital efforts, allowing us to convey our message with authority and impact.
Q. Hyper personalisation is a key theme in 2025. What work will Arkade Developers be doing in this regard?
At Arkade Developers, we’re on the road to embrace hyper-personalization by creating personalised customer journeys through data analytics, and leveraging AI-driven recommendations. Our goal is to provide unique, tailored experiences that meet individual needs and preferences, enhancing customer satisfaction and loyalty.
We aim to differentiate ourselves in the market and set a new standard in the industry. This approach will enable us to build stronger relationships with our customers, drive sales, increase loyalty sales, and further strengthen our brand reputation.
Q. Which are the key markets and TGs that will be targetted for growth?
Mumbai remains our core market, but within that, we’re seeing a shift. There’s a rising demand for premium and luxury homes, particularly from HNI investors, NRIs, and aspirational young homebuyers. We’re also observing strong interest from professionals looking for well-connected, amenity-rich living spaces.
Q. Print is used a lot by the real estate category. Does Arkade Developers also use this medium a lot?
Yes, but smartly. Print still holds credibility in real estate, especially for high-value transactions. But we don’t rely on it in isolation—it works best when integrated with digital and on-ground activations. It’s all about striking the right balance.
Q. As a brand that has been around for almost four decades has the company felt the need to reinvent and adapt itself for Gen Z? If so what tactics is it adopting? Kindly elaborate
Definitely. Gen Z and millennial buyers think very differently from previous generations—they value technology, sustainability, and convenience. We’re adapting in multiple ways—like developing green building, smarter tech driven homes, community-driven spaces, digital-first customer engagement, and even brand communication that resonates with younger buyers. It’s not about changing who we are, but evolving to stay relevant.
Q. How has Al been integrated into the company?
AI is becoming an essential part of our ecosystem, enhancing efficiency and customer experience across various touchpoints. We leverage predictive analytics to gain deeper insights into buyer preferences, enabling us to tailor our offerings more effectively.
Our AI-powered chatbots and customer support systems ensure quicker responses and seamless communication, enhancing the overall home-buying journey. On the operational side, AI-driven project management helps improve efficiency and quality control, ensuring timely project completion.
Additionally, personalised marketing campaigns powered by AI allow us to engage with customers in a more targetted and meaningful way. Ultimately, our goal is to make every aspect of real estate smarter, faster, and more customer-centric, aligning with evolving market needs.
Q. Are trust, transparency and governance issues that plague the real estate sector? What is Arkade Developers’ strategy in this area?
Trust and transparency are at the core of Arkade Developers. We’ve been in the business for 38+ years, and our reputation has been built on ethical business practices, timely delivery, and open communication.
Being a listed entity on BSE and NSE, we adhere to the highest corporate governance standards. For us, it’s simple—do things the right way, and trust follows naturally.
