Mumbai: Koyal.Ai, a Silicon Valley-based next-generation generative AI platform, has announced a strategic partnership with Offbeet Media Group to drive the adoption of its groundbreaking audio-to-video storytelling technology across key content creators, artists, production houses, and media companies. The partnership was unveiled during the inaugural day of the World Audio Visual and Entertainment Summit (WAVES) 2025 in Mumbai, with Koyal.Ai’s capabilities showcased live through a series of music video launches.
Koyal.Ai transforms audio tracks into rich, emotive video narratives using advanced AI models that extract emotions, context, and storytelling elements directly from music. Central to the platform is CHARCHA, its proprietary personalization engine—presented at NeurIPS 2024—which enables context-aware, artist-specific video generation. With a strong focus on ethical AI, Koyal.Ai also implements a consent-based verification system requiring real-time physical actions (such as head turns) to safeguard against unauthorized likeness use and deepfakes.
Offbeet Media Group, known for its robust media portfolio—including 101India.com, United States Premier League, Offbeet Studios, and Offbeet Music—has established a strong footprint across major creative hubs like Delhi, Mumbai, Bengaluru, Dubai, and New York. With deep expertise in delivering global-standard content across formats such as music anthems, short films, web series, TVCs, documentaries, and brand campaigns, Offbeet is uniquely positioned to drive the practical application of Koyal.Ai’s technology.
Speaking about the collaboration, Gauri Agarwal and Mehul Agarwal, co-founders of Koyal.Ai and graduates of MIT and Carnegie Mellon University, said, “We are super stoked about our partnership with Offbeet Media Group, their deep relationship and understanding of the media and entertainment sector across global markets is our strategic step to scale Koyal’s offering across markets and our target groups. With our multimodal AI suite and state-of-the-art (SOTA) character consistency, Koyal is setting new benchmarks for how artists, creators and production houses can visualize their work. Koyal is here to democratize storytelling. Our technology reduces cost, time, and effort while empowering to visualize their music and stories in all formats like never before.”
Adding to the announcement, Jaideep Singh, Founder & CEO of Offbeet Media Group, stated, “We find this partnership of great complimenting synergies. Offbeet has already started its journey of integrating Koyal in our media products and service solutions as first step to develop use cases. We will have a series on 101India and communication campaign for United States Premier League coming up very soon. Our teams across markets are also gearing up to introduce Koyal’s magic to artists, creators, production houses and brands across markets for a swift BtoB scale before BToC launch of Koyal’s services.”
The announcement was made during the first edition of WAVES (World Audio Visual & Entertainment Summit)—a flagship initiative hosted by the Government of India from May 1 to 4, 2025, in Mumbai. The summit brings together global leaders from the Media & Entertainment industry to showcase innovation, foster collaboration, and explore the future of storytelling.
