Mumbai: JioStar Kids has announced the launch of its 15th original intellectual property (IP), Bittu Bahanebaaz, on its channel Sonic. Airing daily at 12:30 PM, the show brings to life the hilarious escapades of Bittu, a sharp, witty, and endlessly inventive 10-year-old whose creative excuses and lively antics turn mundane situations into laugh-out-loud moments.
At its core, Bittu Bahanebaaz is a vibrant, slice-of-life series packed with humor and relatability. With a storytelling lens rooted in everyday life and a universally recognizable character, the show captures the magic of childhood mischief and imagination. The fun quotient is further elevated with a catchy title track penned by legendary lyricist Gulzar Sahab, which encapsulates Bittu’s unique world of flexible rules and quick thinking.
Speaking about the network’s strategic content vision, Alok Jain, Head of Cluster, Entertainment (Colors, Digital Hindi, Niche, Movies and Studio), JioStar, said, “At JioStar Kids, we remain deeply committed to understanding the pulse of today’s ever-evolving consumer. Our aim is to create relevant, screen-agnostic content that resonates across platforms—stories that are relatable, inclusive, and designed for kids and families to watch together and create memorable moments while doing so. As Sonic continues to strengthen its position in the category, our legacy of developing beloved homegrown IPs empowers us to lead meaningfully and innovatively. We are excited to welcome Bittu Bahenebaaz which will further enrich our storytelling and expand the universe of characters that kids love.”
The launch of Bittu Bahanebaaz reinforces JioStar Kids’ position as the leading powerhouse of original kids’ content in India, with a formidable library of successful franchises including Motu Patlu, Chikoo aur Bunty, Pinaki & Happy, Shiva, and Rudra. The network has consistently identified storytelling white spaces, offering culturally resonant narratives that have built lasting emotional connections with young viewers.
Adding to this achievement, Nick, JioStar Kids’ flagship channel, recently celebrated a milestone of being India’s No.1 Kids’ channel for the 11th consecutive year, a testament to the brand’s unmatched affinity with Indian audiences.
To ensure Bittu Bahanebaaz becomes the summer blockbuster for kids, JioStar has launched a robust, multi-platform promotional campaign. The roll-out spans across the JioStar Network, JioHotstar, social media, gaming platforms, and connected TVs. Kids can also engage directly with Bittu through an AI-powered chatbot and exclusive custom games on the sonicgang website, making the experience interactive and immersive.
Offline activations include mall events nationwide, cinema promotions during major summer releases, and content from digital creators designed to extend Bittu’s world beyond the screen.
Bittu Bahanebaaz is now airing daily at 12:30 PM on Sonic, and is also available for streaming on JioHotstar.
