New Delhi: Live Times, a Global Multicast News Hub, has announced three senior appointments to strengthen its national sales leadership team as the network expands its presence across Linear Television and Digital platforms.
The leadership appointments are part of Live Times’ strategy network has appointed Sandeep Kumar Singh as Vice President – Sales, Amit Kishore Gupta as General Manager – Sales (North) and Darshan Pitale as AVP – Sales (West).
The leadership appointments are part of Live Times’ strategy to build a future-ready commercial organisation focused on integrated advertising solutions, brand partnerships and revenue growth across multiple platforms.
In their new roles, the three executives will lead revenue generation initiatives across Linear Television, Digital, Branded Content, Sponsorships, Special Projects and Intellectual Properties (IPs), while strengthening relationships with advertisers, media agencies and corporate partners.
Together, the new leadership team brings nearly six decades of combined experience across television, digital, radio, OTT and integrated media businesses. Their expertise spans business development, strategic partnerships, key account management, branded content, sponsorships and cross-platform advertising solutions.
Welcoming the appointments, Dilip Singh, Founder & CEO, Live Times, said, “At Live Times, we are building much more than a news channel—we are creating India’s first Global Multicast News Hub that seamlessly connects audiences across television, digital and emerging platforms. As the media landscape evolves, advertisers are increasingly seeking integrated, measurable and innovative communication solutions. Strengthening our commercial leadership is therefore a strategic priority. Sandeep, Amit and Darshan bring with them exceptional experience, deep market understanding and long-standing relationships across the media and advertising ecosystem. Their collective expertise will significantly enhance our ability to deliver greater value to advertisers while accelerating the next phase of Live Times’ growth. I am delighted to welcome them to the Live Times family and look forward to the remarkable journey ahead.”
Sandeep Kumar Singh, appointed Vice President – Sales, brings over 17 years of experience across television, digital, radio, telecom and integrated media sales. He has previously held leadership roles at organisations including TV Today Network, Amar Ujala Digital, MX Player, News18 and Radio One, where he worked on advertising revenue growth, branded content initiatives, strategic partnerships and integrated marketing solutions.
Amit Kishore Gupta, appointed General Manager – Sales (North), brings more than 23 years of experience across media, broadcasting and consumer businesses. His career includes senior roles at Sun TV Network, Asianet News Network, Zee Entertainment, ETV Network, Bharat Express, Vistara News, Argus News, UTV and Manorama News. He has expertise in strategic sales, government business, key account management and integrated advertising solutions, particularly across North India.
Darshan Pitale joins as AVP – Sales (West), bringing over 18 years of experience in media advertising sales and commercial leadership. He has previously worked with organisations including Enterr10 Television, Virtuous Loop Entertainment, Aidem Ventures (formerly NDTV Media) and Fever FM. His experience includes managing large advertiser relationships, driving revenue growth and developing integrated media partnerships across the western market.
The appointments come as Live Times continues to expand its Global Multicast distribution strategy, connecting brands with audiences across television, digital platforms, OTT, Connected TV, FAST channels and emerging media ecosystems.
The company said the strengthened sales leadership team will play a key role in expanding advertiser partnerships, creating new revenue opportunities and delivering integrated, audience-focused communication solutions for brands.
