MUMBAI: Ultra Media & Entertainment Group, that specialises in entertainment IPs, film animation and restoration proudly announces its dynamic participation at the Cannes Film Festival 2025. This year, Ultra participated with 2500+ Films, 17,500+ Television episodes & 4000+ minutes of Animation content across various genres from their rich stable. They also opened up International Integration Rights for their new Marathi & Hindi OTT Apps: Ultra Play, Ultra Gaane and Ultra Jhakaas.
As a tribute to filmmaker Guru Dutt’s 100th birth anniversary, Ultra also revealed the fully restored versions of his movies. Sushilkumar Agrawal, Founder & CEO, Ultra Media & Entertainment Group shares, “We believe the future of storytelling lies in embracing both heritage and innovation. As we prepare for a worldwide re-release of Guru Dutt’s iconic films. We are proud to present his restored classics like ‘Pyaasa’, ‘Kaagaz Ke Phool’, ‘Chaudhvin Ka Chand’ and ‘Sahib Bibi Aur Ghulam’ and others, at the Cannes. This is a celebration of Indian creativity, its past, present and future and a step towards inspiring global audiences”. The Company also unveiled its latest animation features, The Tarbo – An Action-Adventure Drama & The Jungle Boy – an episodic series of a gripping tale of survival, friendship, and self-discovery.
Through a frame-by-frame 4K/2K manual restoration process, using industry-leading software’s like Diamant, PF Clean, Revival etc Ultra has revitalized these old classics for future generations. This initiative is a part of the Company’s broader commitment to preserve India’s cinematic heritage and share it with the world. The slate of content offered by Ultra this year represents decades of storytelling excellence, designed to meet the evolving needs of global broadcasters, OTT platforms, and digital distributors.
Ultra has been regularly participating in ‘The Festival de Cannes’ for a few years now. The Company is extremely contented with the global response they have been receiving all these years. At Cannes 2025, Ultra will host exclusive industry meetings to explore content licensing, co-productions, restoration collaborations, and digital partnerships, reaffirming its role as a bridge between Indian creativity and global audiences.
Rajat Agrawal, COO & Director Ultra Media & Entertainment Group, was also a prominent Panellist in one of the sessions in the Indian Pavilion this year and spoke about the ‘Changing Paradigm of Film Screening: Theatres to OTT, Digital Platforms and Beyond’ . He discussed on the evolving models of film screening from theatrical releases to streaming and innovative digital formats & strategies for maximizing reach.
“At Ultra, we are proud to honour timeless legends while also building the next chapter of Indian storytelling through animation and digital innovation. Film restoration and preservation are not just about technology; they are about respect for storytellers, audiences & cultural legacy. By combining state-of-the-art tools with deep passion, we are making India’s rich creative history accessible to every corner of the world, while strengthening our leadership in global restoration and preservation.
“We also have Colourised Indian classics like ‘Chori Chori’, ‘Paigham’ (Dilip Kumar), ‘Insaniyat’ (Only film starring Dev Anand and Dilip Kumar together) using our own proprietary technologies” said Rajat Agrawal
“As part of our Guru Dutt@100 celebrations, Ultra is proud to lead a month-long tribute across India in July 2025, featuring special worldwide screenings, curated exhibitions & engaging panel discussions on Guru Dutt’s timeless legacy. This initiative is not just a celebration of his unparalleled artistry, but a way to reconnect new generations with the rich emotional and cultural heritage he created,” said Brinda Agrawal. Head of Marketing, Ultra Media & Entertainment Group.
