Mumbai: Growth Protocol has officially launched its purpose-built Layer-1 blockchain, in collaboration with Avalanche. Backed by Nazara Technologies and Lysto, the platform aims to bring digital advertising on-chain—delivering real-time engagement, transparency, and efficiency through tokenised campaigns. Since its private testnet debut, the platform has already clocked over 150,000 daily active users, signalling strong early traction.
Growth Protocol is reshaping the advertising landscape by eliminating intermediaries, ensuring fair payouts, and restoring user sovereignty through decentralised identity. Leveraging Avalanche’s tech stack, the platform delivers sub-second finality and supports over 10,000 transactions per second, enabling high-throughput, fraud-resistant marketing solutions.
“Growth Protocol delivers exactly the kind of real-world adoption we envisioned Avalanche enabling—low-latency, high-speed infrastructure powering proof-of-performance at global scale,” said Emin Gün Sirer, Founder and CEO of Ava Labs. “It raises the bar for transparency in a trillion-dollar industry.”
As India’s only publicly listed gaming company and a dominant force in mobile gaming and esports, Nazara Technologies is a key backer of Growth Protocol. Two of its titles are already live on-chain, bringing gaming and advertising closer than ever before.
“Nazara has spent 25 years putting fun into the hands of players,” said Nitish Mittersain, CEO and Founder of Nazara Technologies. “Now, with Growth Protocol, we’re helping advertisers and publishers reach and reward our players with absolute trust and efficiency. This is the future of game marketing.”
At the core of Growth Protocol is a vision to displace outdated, centralised ad tech with smart contract-based real-time settlement, ensuring every stakeholder in the value chain benefits.
“Digital advertising still loses a substantial chunk of every dollar to intermediaries,” noted Sadiq Ahamed, Co-Founder of Growth Protocol. “We’re rerouting that value back to creators, publishers, and gamers—while giving advertisers and auditors an immutable ledger of truth.”
