Mumbai: Integral Ad Science (IAS), a global digital media quality company, has announced the general availability of Quality Connect, a new transparency and optimisation solution designed to provide publishers with direct, near real-time visibility into advertiser media quality preferences.
Available within the IAS Pulse publisher platform, Quality Connect is aimed at closing the longstanding transparency gap between advertisers and publishers by enabling sellers to better understand, align with, and report against campaign quality settings established by buyers.
The solution allows publishers to gain greater insight into advertiser expectations across key parameters including brand safety, suitability, fraud prevention, contextual avoidance, keyword exclusions, and media quality standards—helping reduce inefficiencies and improve campaign performance.
Traditionally, publishers have been expected to meet advertiser quality requirements without full visibility into how those standards are configured, often resulting in under-delivery, blocked impressions, operational friction, and reduced campaign effectiveness. Quality Connect seeks to address these challenges by improving transparency and enabling faster optimisation.
“The quality of a media buy shouldn’t be a secret,” said Lisa Utzschneider, CEO of Integral Ad Science. “For too long, publishers and advertisers have had to work across information gaps that create friction, waste, and missed opportunity. Quality Connect gives both sides a more transparent way to work together – helping publishers deliver against advertiser standards with confidence, while giving advertisers greater trust in the quality and performance of their media investments.”
Quality Connect introduces three core capabilities for IAS Pulse publisher clients, subject to advertiser consent and preference sharing.
The first, Campaign Transparency, gives publishers visibility into advertiser-configured campaign settings including brand safety categories, fraud blocking rules, suitability preferences, contextual avoidance segments, geo-targeting, and language requirements directly within IAS Pulse.
The second feature, Campaign Reporting, enables publishers to access on-demand campaign performance reports using advertiser impression data across viewability, invalid traffic, brand safety, and additional campaign metrics while campaigns remain active.
The third capability, Campaign Segments, allows publishers to consolidate advertiser quality preferences into dynamic avoidance segments that automatically update as campaign requirements evolve, reducing manual operational effort and limiting wasted impressions.
Commenting on the benefits of the solution, Samantha Carola, Director of Digital Client Services, US at Financial Times, said, “Having our advertisers’ brand safety preferences readily accessible through Quality Connect has not only improved efficiency during campaign setup, execution, and optimization, but has also elevated the level of service we provide to our clients. Rather than spending time chasing down details, we’re able to focus on delivering seamless campaign launches, optimizing toward client KPIs, and eliminating unnecessary back-and-forth throughout the process.”
IAS said Quality Connect reinforces its role as a media quality partner across the digital advertising ecosystem by creating a controlled, consent-based framework that connects advertiser preferences with publisher delivery workflows.
Campaign Transparency is currently available to publishers within IAS Pulse at no additional cost, while additional capabilities including Campaign Reporting and Campaign Segments are expected to roll out in the third quarter of 2026.
