MUMBAI: On the final day of Goafest 2025 there was a session ‘How AI is Rewriting the Language of Visual Storytelling’. It featured a keynote by Vivek Anchalia, Founder & CEO, Amazing Indian Stories. This was followed by a fireside chat with Lulu Raghavan, President, APAC Landor. The session was presented by Network18, under the theme, IGNITE THE FRAME, in association with Rajasthan Patrika.
Anchalia emphasised how AI is transforming the creative production process—replacing traditional animatics with high-fidelity AI-generated spec ads and reducing production time through tools like Integrated Production Modules. He emphasised that AI has slashed costs by eliminating the need for large crews, physical locations, and heavy equipment, enabling brands to produce multiple campaigns with ease.
AI, he said, thrives in creating fashion mood films and montage-style visuals—ideal for brand storytelling. His upcoming AI-powered film Naisha, with only the music composed by humans, stands as a proof-of-concept for full-length AI-driven narratives, complete with AI-generated drone shots replicating locations like Uttarakhand.
Further, in the fireside conversation, Anchalia noted that while AI reduces costs, skilled AI artists still command premium fees based on expertise. Agencies remain vital, not just for execution but for cultural insight, brand strategy, and storytelling. AI enhances pitching with better visualisation and data, but human insight and brand understanding remain irreplaceable.
On sound, he acknowledged AI’s limitations—effective for generic effects but not emotional depth, where human composers are still essential. He stressed that AI can’t replicate a filmmaker’s unique rhythm and voice. Anchalia encouraged creatives to self-learn AI through online communities rather than relying solely on formal education. Lulu closed the session by stating that AI remains underhyped—those who master its storytelling potential early will lead the next creative wave.
