Mumbai: Global media and marketing network IPG Mediabrands is undertaking a significant restructuring of its analytics operations, marked by layoffs in the U.S. and a corresponding ramp-up in its India operations.
According to a report by Adweek, the company has laid off between 35 and 40 employees from its U.S.-based analytics division this week. The affected roles were primarily analyst positions, with many of the responsibilities now being transitioned to IPG Mediabrands’ Global Capability Center in India.
In a statement to Adweek, a company spokesperson confirmed the job cuts, describing them as part of an “ongoing transformation to streamline operations and align with evolving organisational needs.” The spokesperson also noted that impacted employees would receive severance packages and continued benefits “in line with IPG’s corporate policies.”
The move reflects a strategic pivot by IPG Mediabrands to expand and strengthen its analytics footprint in India—a region increasingly leveraged by global firms for its skilled talent pool and operational efficiency. While the company has not disclosed the exact number of new roles created in India, industry observers view the shift as a step toward building a more agile and cost-effective analytics infrastructure.
However, the layoffs in the U.S. have reportedly raised concerns among some employees and industry commentators, particularly over the lack of prior written notice. The development has sparked a conversation around the need for transparent communication during organizational transitions.
This restructuring comes at a time when the media and advertising sector is rapidly evolving, with analytics and data science playing a central role in campaign planning, measurement, and optimization. IPG Mediabrands’ latest move underscores the increasing importance of global talent realignment in sustaining competitiveness and innovation.
