New Delhi: Bharti Airtel (“Airtel”) has announced the launch of India’s first all-in-one OTT entertainment packs for prepaid customers—bringing together 25+ top OTT platforms under a single subscription starting at ₹279.
These new packs, available directly via the Airtel Xstream Play app, mark a game-changing proposition for prepaid users, offering access to premium streaming content from platforms such as Netflix Basic, JioHotstar, Zee5, SonyLiv, Lionsgate Play, SunNXT, Hoichoi, and more—collectively valued at over ₹750. The offering makes Airtel the only Indian telco to provide such a comprehensive entertainment bouquet.
The new prepaid entertainment plans are designed to serve the evolving consumption patterns of Indian consumers, especially digital-first users looking for seamless, value-driven access to diverse content.
Subscribers can enjoy access to TV shows, movies, and documentaries across 16+ languages, including regional and international content—all via a single, simplified subscription experience. With this offering, Airtel is eliminating the hassle of managing multiple OTT logins or payments, reinforcing its positioning as the go-to digital lifestyle enabler.
The move also aligns with Airtel’s strategic focus on enhancing user engagement and customer stickiness by bundling high-value content with its prepaid mobility plans. By integrating unlimited 5G data and voice calling with OTT access, the company further deepens its value proposition.
