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Nykaa Fashion names Ishaan Khatter & Shanaya Kapoor as new faces of the brand

The partnership will drive trend drops, seasonal edits, and culture-driven campaigns — all designed to make fashion accessible, inspirational, and identity-first.

by MN4U Bureau
June 4, 2025
in Marketing
Reading Time: 1 min read
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Nykaa Fashion names Ishaan Khatter & Shanaya Kapoor as new faces of the brand
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Mumbai: Nykaa Fashion, the go-to destination for trendsetting looks and social occasion wear, has announced an exciting new collaboration with two of the industry’s rising stars — Global Icon Ishaan Khatter and Bollywood’s Shanaya Kapoor. The duo brings a bold, youthful energy to the brand, reflecting its focus on individuality, self-expression, and cutting-edge fashion.

Whether it’s laid-back street style or a night-out glam, Nykaa Fashion continues to be more than a shopping destination — it’s a dynamic style playground where cult global labels meet homegrown Indian designers. Ishaan’s effortless charm and Shanaya’s street-smart glam mirror the platform’s core ethos: confident, authentic, and experimental style.

Adwaita Nayar, Executive Director, CEO Nykaa Fashion and Head of Owned Brands commented, “We’ve built deep brand love by making fashion feel personal and inclusive. With Shanaya and Ishaan, we’re amplifying a bold fashion conversation rooted in self-expression and individuality.”

Ishaan Khatter said, “Style is deeply personal. I’m excited to partner with Nykaa Fashion, a platform that helps people find looks that truly connect with them.” Shanaya Kapoor added, “From soft glam to edgy streetwear, Nykaa Fashion lets me explore every side of my style with ease.”

Home to iconic labels like Revolve, NA-KD, and Cider, alongside Indian favorites like Gajra Gang, Nykd by Nykaa, RSVP, and Twenty Dresses, Nykaa Fashion curates versatile wardrobes for every mood and moment.

As the platform gears up for its next growth phase, the partnership will lead trend-first campaigns, cultural edits, and content-rich storytelling, empowering the next generation to wear their identity with pride.

Tags: Adwaita NayarIshaan KhatterNykaa FashionShanaya Kapoor

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