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Home Exclusive

Our marketing efforts focus on digital promotions, offline marketing, loyalty rewards, and curated events: Manoj Jain, Delta Corp

by MN4U Bureau
June 13, 2025
in Exclusive
Reading Time: 6 mins read
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Our marketing efforts focus on digital promotions, offline marketing, loyalty rewards, and curated events: Manoj Jain, Delta Corp
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Deltin is an Indian brand in luxury gaming and hospitality, is owned by Delta Corp Ltd. (DCL), a publicly listed company that owns and operates casinos and hotels in Goa, Sikkim, and Daman, India.

‘Deltin’ has three offshore floating casinos located in Goa—Deltin Royale, Deltin Jaqk, and Kings Casino, five land-based casinos: Deltin Zuri in South Goa and Deltin Suites Casino in Goa and a luxurious five-star resort The Deltin in Daman.​

Medianews4u.com caught up with Manoj Jain, COO, Delta Corp

Q. The vision for Deltin is to be a global benchmark in luxury gaming, hospitality, and entertainment. What is the going to be the big challenge in getting there?

Our long-term vision for Deltin is to be a global benchmark in luxury gaming, hospitality, and entertainment, continuously innovating to set new standards.

Challenges are an integral part of any business. Being an early mover along with a robust business and efficient management set-up, we are well poised for sustaining our leadership position in the market.

Manoj Jain

Q. The aim is to change the perception of just being a casino brand and being looked at as being a multi-dimensional entertainment powerhouse. What marketing activities are being done to change that brand image? Is it going to be a mix of SEO, social media and traditional channels?

Deltin has brought quality gaming to India, at par with Vegas and Macau, and is the pioneer in putting India on the map for luxury gaming and entertainment.

‘Deltin’ delivers a unique blend of offering which is a mix of thrill, energy, entertainment, food & beverages and great service. Deltin is already positioned as a premier gaming and entertainment brand in the country. The brand’s success is largely attributable to Deltin’s commitment to customer satisfaction and personalised service.

Deltin has achieved a high level of customer retention and positive word-of-mouth by focusing on its customers’ specific requirements and preferences and adapting its services accordingly.

Our marketing efforts are focussed on four major verticals – Digital promotions & PR, Offline marketing, Loyalty & Rewards and curated events & experiences.

Within these verticals, we give specific emphasis on performance marketing, inbound & content marketing, collaboration with influencers & content creators, direct communications to our patrons, loyalty promotions and a whole lot of exclusive events where people get to experience the ‘Deltin’ side of life.

Q. Affluent consumers want experiences that they remember. Therefore, their spending is shifting towards travel. How is Deltin looking to leverage this shift by enhancing its offerings?

The modern high-net-worth traveller is no longer just looking for luxury—they seek exclusivity, immersive experiences, and seamless personalisation. At Deltin, we are redefining casino tourism in India by curating a world where opulence meets experience—an ecosystem that rivals the finest global gaming destinations like Monaco and Las Vegas but with a distinct Indian sensibility.

Our regular and elite guests gain access to VIP gaming floors, dedicated concierge service, and personalised relationship manager experiences. Our exclusive loyalty programmes ensure that discerning players get a level of service that’s second to none.

Our collaborations with Bollywood celebrities, performance artists, sports personalities, and top influencers ensure that our guests experience luxury entertainment in an intimate setting.

The new-age luxury consumer values services that feel handcrafted just for them. At Deltin, we leverage data, guest preferences, and human intuition to deliver an ultra-personalised experience. From remembering a guest’s favourite drink to pre-setting their preferred suite ambiance, our guest services team ensures that every experience feels customised.

For the experience-driven traveller, luxury is about immersion. We integrate elements that make every visit unforgettable. At Deltin, we don’t just offer luxury; we craft it around each guest, ensuring they leave with stories that stay with them long after they depart. That’s how we define and deliver next-gen indulgence. We call it the ‘Deltin Life’.

Manoj Jain

Q. Who is the TG being targetted and where is the whitespace for growth?

Our patrons belong to various segments: some seek the thrill of live gaming, some visit for the entertainment, some for our gourmet cuisine and some just want to have fun.

We cater to everyone’s desire with our finest offerings and service. The demographics vary as per the segment of the consumer but our guests represent men, women and family of varied age groups from different parts of India.

With surging domestic tourism, improved connectivity through new airports, more flights and better roads; and increased disposable income through latest budget interventions, we foresee substantial growth and visitor numbers.

Also, in the near future, an existing offshore casino vessel of Deltin will be replaced with a much bigger vessel which will be unique and better than any casino people have experienced in India so far, the added capacity will have a significant positive impact on growth.

Q. What role is AI playing in helping the company craft loyalty programmes that help it stand out from the competition and thus deepen consumer relationships?

Be it AI or any other technological innovation, all that matters in our business is seamlessly blending physical opulence with digital sophistication to create immersive, personalised, multi-sensory experiences for our patrons.

At Deltin, we recognise that the rise of AI and data-led personalisation is reshaping how guests engage with gaming and luxury hospitality. We see it as an enabler, enhancing the guest experience and setting new benchmarks in luxury experiences.

Manoj Jain

Q. How is Deltin leveraging data analytics to offer hyper personalisation?

Deltin remains steadfast in incorporating technology to improve guest experiences at all of its properties. We utilise Customer Relationship Management (CRM) and data analytics extensively to individualise visitor interactions, guaranteeing customised recommendations and services.

Our applications and bespoke softwares enable effortless reservations, access to unique amenities and promotions, customer loyalty, and immediate support.

Technology not only enhances our capacity to offer outstanding service, but also improves our operational effectiveness, enabling us to provide a memorable, delightful, and personalised experience to each guest. This experience is a true reflection of Deltin’s esteemed reputation and rigorous standards.

Q. How much planning goes into events like the Star Weekend – Diamond Edition and the Immortals Poker Festival? Is integrating gaming with glamour and luxury a novelty in the country?

Deltin has been home to countless unforgettable nights—where high-stakes gaming, luxury, and intrigue come together to create moments that belong to legends. In 2024 alone, we had organised more than 150 celebrity-studded events throughout our properties, where visitors from all over the nation have taken part.

The Deltin Poker Tournament, Immortals-Mega Poker Cash Festival, The Ultimate Showdown, Game of Gold, Deltin Star Weekend, MegaPlay, Epic Weekends, and many more are some of the major events that made a lasting impression.

In each of these events every detail is curated to reflect the grandeur that defines Deltin, its promise of delivering world-class experiences and memorable moments to our guests and each of these iconic celebrations continue to raise the bar for indulgence and experiential entertainment in India. We create a brand narrative that appeals to the modern Indian aspirant—someone who values exclusivity and indulgence over convention.

In these events, every guest becomes a participant; through gaming contests, rubbing shoulders with celebs, live entertainment, or indulging in curated food and beverages, the touchpoints are interactive, emotional, and memorable.

That’s how we build long-term brand affinity and iconic moments that guests talk about and look forward to. It reinforces our leadership not just in gaming, but in creating India’s most luxurious entertainment property.

Manoj Jain

Q. Could you shed light on the importance of celebrity associations for Deltin to boost brand perception?

Deltin is Asia’s largest luxury gaming and entertainment brand and we want every guest to feel like a star the moment they step into our properties, and what better way to do that than giving a chance to our patrons and guests to mingle with the most popular stars and celebrities of our time and experience some of the most enthralling entertainment options.

If you see, there is never a dull moment with Deltin, every day is a celebration here and we keep on curating various events throughout the year, which gives people a chance to experience the Deltin side of Life. The presence of renowned celebrities adds a unique charm to these events, making it an unforgettable experience for everyone in attendance.

Deltin remains steadfast in its mission to be a beam of entertainment excellence and unparalleled hospitality offerings. Star power not only helps us in living up to that reputation but also keeps the brand alive and kicking.

A variety of celebs have visited Deltin over the decade consisting of Bollywood film stars, renowned musicians and performers, television icons, international sportspersons, popular influencers etc.

India is a country with majority of young population that has deep love for cinema, television, music, sports (and now OTT and social media) and it is no surprise that they are fascinated by the glitz and glamour of the celebs.

At Deltin, we have hosted hundreds of events across our properties that have been graced by numerous celebrities, and these events have seen a significant increase in attendance over the years.

Meeting a star in a popular event is a unique experience and is a must-visit for those who aspire to be up close and personal with the favourite stars they follow.

Tags: Delta CorpDeltinManoj Jain

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