Mumbai: Cricket sponsorship in India has traditionally been the domain of legacy consumer brands seeking national visibility. But now, a new voice is entering the conversation, one that stands for access, inclusion, and grassroots empowerment. With a bold brand message, Moneyboxx Finance Ltd., a BSE-listed Non-Banking Financial Company dedicated to underserved micro-entrepreneurs, is stepping onto the pitch with purpose – “Dreams deserve a chance, whether on the cricket field or in the bustling marketplace”
In a move that aligns its core purpose with India’s most beloved sport, Moneyboxx has announced its partnership with two emerging teams in the country’s regional T20 circuits – Anmol Kings Halar from the Saurashtra Pro T20 League and Sobisco Smashers Malda from the Bengal Pro T20 League. Through prominent trouser branding on both legs, the company aims to go beyond traditional brand exposure and build a deeper emotional connection with the communities it serves. The T20 leagues are scheduled to take place from 7th to 20th June 2025.
Commenting on this campaign, Mayur Modi, Moneyboxx Finance Ltd., said “Cricket and credit may seem like distant worlds, but at Moneyboxx, we see the same story of belief, opportunity, and breakthrough. Just as cricket gives small-town talent a platform to shine, Moneyboxx provides entrepreneurs in underserved regions with the capital and confidence to grow. This partnership celebrates that shared spirit of hustle, heart, and hope.”
In India, cricket is more than a sport. It is a cultural moment that unites generations and fuels ambition. Similarly, the entrepreneurial journey often begins in small shops, markets, and workshops, where the desire to grow is matched by the need for support. Both paths reflect the resilience and determination of everyday India.
By aligning with teams that have a strong community presence and regional loyalty, Moneyboxx is stepping closer to its core audience. These T20 leagues are not just about entertainment; they are about identity, passion, and local pride, making them a powerful platform for purpose-led engagement.
This initiative marks a shift from conventional sports marketing to something more meaningful. It is about being present where ambition takes root, whether it is a cricketer practicing at dawn or a woman expanding her home-run business. With a growing presence in Tier 2 and Tier 3 towns, Moneyboxx is using this opportunity to strengthen brand recall and trust in markets where relationships matter most.
-Based on Press Release
