Raipur: ZOFF Foods, a leading name in clean-label whole spices, has officially entered the Ready-to-Cook (RTC) market with the launch of its new ‘Quick Homestyle Food’ range. The brand has partnered with Reliance Retail for offline distribution, rolling out the new products across 400+ Reliance stores nationwide by July 2025.
The newly introduced RTC range includes 5-Minute Gravies (₹150) and 1-Minute Marinades (₹75), each available in four vegetarian and non-vegetarian variants. The offerings are designed to simplify cooking for the modern Indian consumer without compromising on taste or quality. Gravies like Paneer Gravy and Mutton Gravy, and marinades such as Chicken Chettinad and Paneer Tikka, offer authentic, regional Indian flavors with minimal preparation time. Perishable ingredients are to be added fresh, giving consumers greater control over hygiene and taste.
“Ab poora India cook karega—our new range celebrates India’s culinary heritage while catering to time-pressed urban lifestyles,” said Akash Agrawalla, Co-Founder of ZOFF Foods. “Having built our brand on purity and quality in the spices category, this is a natural evolution for us. Our collaboration with Reliance Retail will ensure deeper market penetration and increased accessibility.”
Co-Founder Ashish Agrawal added, “Our mission has always been to fuse authenticity with innovation. With the Quick Homestyle Food line, we’re empowering consumers to enjoy the richness of Indian meals without the hassle.”
The range is available through zofffoods.com, Reliance Retail outlets, and will expand to major e-commerce and quick commerce platforms by month-end.
With India’s growing appetite for convenient and health-conscious food solutions, ZOFF’s expansion into RTC is set to position the brand as a comprehensive kitchen solutions provider. Free from preservatives, artificial additives, and excess salt, the new offerings are aimed at redefining the home-cooked meal for a new generation of consumers.
