Mumbai: Sony Entertainment Television’s MasterChef India continues to reinforce its stature as one of Indian television’s most compelling brand magnet properties, offering advertisers a rare blend of scale, credibility, and purpose-led storytelling. As India moves forward with confidence and optimism, the new season is anchored in the theme ‘Desh Front Foot Par Chal Raha Hai’, celebrating the spirit, identity, and pride of India while creating a powerful cultural canvas for brands aligned with trust, quality, heritage, and innovation.
Strengthening its brand partnerships this season, Ananda Dairy Ltd. has come on board as the Co-Presenting Sponsor, aligning seamlessly with the show’s celebration of homegrown pride and nourishment. Further enhancing the sponsorship roster, Fortune Edible Oils and Foods and Catch Salts and Spices join as Co-Powered By Sponsors, categories deeply rooted in everyday Indian cooking and reflective of the show’s emphasis on taste, trust, and culinary excellence.
Expanding its appeal across multiple consumer ecosystems, MasterChef India is also supported by Bergner India, Bharat Gas, and Vim ProClean Dishwashing Liquid (Hindustan Unilever Limited) as Special Partners, underscoring the show’s strong resonance across cookware, energy, and lifestyle segments.
The season is once again anchored by the return of celebrated judges Chef Vikas Khanna, Chef Ranveer Brar, and Chef Kunal Kapur. Together, they bring aspirational storytelling, culinary authority, and cultural relevance, making MasterChef India a premium destination for brands seeking meaningful, value-driven engagement with Indian households.
Commenting on the show’s growing brand appeal, Akshay Agrawal, Cluster Head, Ad Sales, Hindi GEC, Travel & Tourism Business, Sony Pictures Networks India (SPNI), said, “MasterChef India continues to be a preferred destination for brands looking to engage with discerning, value-conscious consumers at scale. The show’s strong credibility, aspirational storytelling, and relevance to Indian households make it a natural fit for categories spanning food, kitchen, energy, lifestyle and more. Our brand partners this season are aligned with the show’s ethos of excellence, trust, and homegrown pride, creating a collaborative canvas that delivers both impact and authenticity.”
Dr. Radhey Shyam Dixit, Chairman at Ananda Dairy Ltd., added, “At Ananda Dairy Ltd., nourishment begins with the purity of Indian dairy farms and finds its way into the soul of every meal. This season, MasterChef India’s celebration of India on a plate beautifully mirrors our own ethos of honouring homegrown ingredients and authentic flavours. Our partnership is a natural fit—rooted in a shared belief in bringing genuine dairy goodness to Indian kitchens while inspiring creativity, pride, and togetherness through food.”
MasterChef India airs at 9:00 PM, every Monday to Friday, on Sony Entertainment Television and Sony LIV.
