Mumbai: Dr. Fixit, India’s leading waterproofing solutions brand from Pidilite Industries Ltd., has announced its association with the Board of Control for Cricket in India (BCCI) as the Official Umpire Partner of the Women’s Premier League (WPL), one of India’s fastest-growing sporting events. The partnership extends Dr. Fixit’s expertise-led brand promise to a high-visibility, performance-driven sporting platform, reinforcing reliability, resilience, and precision.
Commenting on the association, Sudhanshu Vats, Managing Director, Pidilite Industries Ltd., said, “Dr. Fixit stands for resilience, performance and quiet strength, qualities that also define India’s women cricket players. Our role as the Official Umpire Partner further reinforces Dr. Fixit’s brand promise of expertise. Just as umpires uphold the integrity of the game with precision, objectivity and fairness, Dr. Fixit protects the integrity of structures through its leadership in waterproofing.
Today, umpiring is strengthened by advanced technologies that enable accurate decisions and preserve the spirit of the sport. In much the same way, Dr. Fixit brings a quiet resilience and integrity to construction through pioneering technologies, continually raising the bar in delivering long-lasting, science-backed solutions. This partnership is a strategic step in amplifying our commitment of delivering expertise, especially in moments where it truly matters.”
Devajit Saikia, Honorary BCCI Secretary, added, “The WPL is built on a vision of excellence, opportunity, and world-class sports entertainment. Dr Fixit, our new partner, brings exceptional value and diverse strengths to this ecosystem. This partnership will play a critical role in shaping the fan experience and supporting the growth of women’s cricket.”
As the Official Umpire Partner, Dr. Fixit will feature prominently across umpire jerseys and during Decision Review System (DRS) moments on TV and digital platforms. The partnership also includes high-impact in-stadia branding via sight screens, LED perimeter boards, big-screen exposure, tournament backdrops, and digital amplification.
With over two decades of leadership in waterproofing solutions, Dr. Fixit has protected residential, commercial, and national infrastructure through science-backed, technically advanced solutions. This collaboration with WPL reinforces its commitment to platforms that resonate with evolving consumer aspirations and India’s sporting culture.
The WPL 2026, scheduled from 9 January to 5 February, will feature 22 matches, broadcast across Star Sports Network and JioHotstar.
