New Delhi: In a strategic move to tap into the booming global creator economy, Network18 has unveiled Creator 18, a bold new platform designed to elevate Indian creators onto the world stage. Positioned at the crossroads of talent management, influencer partnerships, and creative strategy, Creator 18 will drive impactful collaborations between content creators and leading brands across sectors.
The initiative is aimed at amplifying voices, shaping modern narratives, and building iconic brand partnerships that reflect India’s growing influence in the creator-driven digital ecosystem.
In a significant leadership announcement, Puneet Singhvi, Chief Executive Officer – Network18 (Digital) & President – Corporate Strategy at Network18, revealed on his LinkedIn handle that Angad Bhatia will be heading Creator 18 in addition to his currently serves as CEO of FirstPost. He brings deep expertise in digital media and content commerce. He formerly held leadership roles at Mensa Brands, Times Internet, and Indiatimes. Bhatia is also credited with founding some of India’s most influential digital lifestyle brands, including MensXP, iDiva, and Hypp—platforms that redefined how young Indians engage with content.
From fashion to fintech, culture to commerce, Creator 18 isn’t just about talent representation—it is about positioning India as a global creative powerhouse. Network18 envisions the platform as a catalyst in exporting India’s cultural and digital creativity through curated brand partnerships and next-gen creator storytelling.
As the lines between content, commerce, and community blur, Creator 18 is set to drive a creator-powered global era, marking a major leap for Indian influence in the digital economy.
