Mumbai: BURGER KING® has teamed up with ZEE5 to celebrate the launch of Detective Sherdil, the latest comedy-caper starring Diljit Dosanjh. Directed by Ravi Chhabriya, the film boasts a power-packed ensemble cast including Boman Irani, Diana Penty, Chunky Panday, and Banita Sandhu. Created by AAZ Films and Offside Entertainment and presented by Maurya Entertainment Production, the film premieres exclusively on ZEE5 on June 20, 2025.
To mark this unique crossover of food and film, BURGER KING® India has launched a limited-edition ‘Detective Sherdil Combo’. Reflecting the quirky and lovable nature of Diljit’s character, the combo features a Veg or Chicken Whopper Jr. with Cheese, Saucy Fries, and a Chocolate Thick Shake—all at just ₹299. This combo is available for a limited period across BURGER KING® outlets nationwide.
Kapil Grover, CMO, BURGER KING® India, shared, “At BURGER KING®, we’re always looking for new ways to create memorable experiences that resonate with our guests. Our collaboration with ZEE5 for Detective Sherdil allows us to blend cinema and food culture in a way that excites our Gen Z and millennial audience. The exclusive ‘Detective Sherdil Combo’ reflects the charm and intrigue of the film while delivering the indulgent taste we’re known for.”
To further engage fans, BURGER KING® is launching an interactive social media campaign featuring a UGC (user-generated content) meme challenge. Fans are invited to create humorous memes using stills from Detective Sherdil starring Diljit, Boman Irani, and the star cast. Winners stand a chance to win exciting prizes—turning the movie launch into a playful, shared digital moment.
Kartik Mahadev, Chief Marketing Officer, ZEE Entertainment Enterprises Ltd., commented, “At ZEE5, we believe great stories deserve to be experienced beyond the screen. Our partnership with BURGER KING® for Detective Sherdil is a fun, flavourful extension of the film’s quirky, entertaining spirit. Collaborations like these help us connect with audiences in fresh, unexpected ways and turn every new release into a shared cultural moment. We look forward to serving fans a generous dose of entertainment, both on and off the screen.”
