Mumbai: Swati Bhargava, Co-Founder of CashKaro and a leading voice in India’s digital and entrepreneurial landscape, has made a strategic investment in MobiYoung Group, the parent company of DGTOOHL—a next-gen OOH AdTech and media aggregation platform poised to reshape how brands approach Out-of-Home (OOH) advertising.
This move reinforces Swati’s continued commitment to backing tech-first, data-led ventures that offer scalable solutions to real-world marketing challenges.
MobiYoung Group is at the forefront of innovation in the OOH media space, blending proprietary technology with exclusive media ownership to deliver measurable and high-impact brand campaigns. DGTOOHL, its flagship platform, stands among the few Indian players onboarded by Google for Programmatic Digital Out-of-Home (pDOOH), signaling its leadership in performance-driven media solutions.
Highlighting the growth potential, industry estimates peg India’s OOH and Digital OOH advertising market at over ₹470 million, projected to reach ₹770 million by 2033 at a CAGR of 6.21%. Globally, the pDOOH segment is expected to grow from USD 916.2 million in 2023 to a much larger share by 2030, expanding at a CAGR of 31.5%, with APAC being the fastest-growing region.
With Swati’s investment, MobiYoung is set to further expand across key Indian metros and scale into the APAC market. The capital infusion will accelerate DGTOOHL’s programmatic and analytics capabilities, empowering brands with smarter tools for real-time targeting, automated buying, dayparted releases, and ROI-led OOH strategies.
“The Out-of-Home industry is undergoing its most significant transformation since the advent of programmatic digital advertising. What truly excites me about MobiYoung is how they’ve cracked the code by combining deep media ownership with AdTech innovation,” said Swati Bhargava, Co-Founder, CashKaro and EarnKaro. “They’ve moved beyond being just another screen aggregator — they’ve built an intelligent ecosystem that delivers measurable, data-driven, and high-impact brand experiences at scale. In markets like India and APAC, where OOH has traditionally been difficult to measure and optimize, DGTOOHL’s platform brings the precision of digital advertising to physical spaces. This is exactly the kind of innovation that can help brands maximize their media spends while gaining actionable insights.”
MobiYoung’s end-to-end control—from planning and analytics to ad placements—gives it a strategic advantage in delivering city-specific, data-backed campaigns with efficiency and scale.
“Having Swati aligned with our vision represents more than just investment — it’s a powerful validation of our approach to revolutionizing OOH advertising,” said Anuj Bhandari, Co-Founder & CEO of MobiYoung Group. “Through her experience of building CashKaro into India’s leading real-cashback company and scaling multiple digital businesses, she has a unique perspective on what it takes to succeed in today’s market. As we enter our next growth phase in DGTOOHL, her expertise in brand-building, technology scaling, and creating consumer-centric platforms will be instrumental. This partnership comes at the perfect time as we’re seeing unprecedented demand for programmatic, performance-driven OOH solutions from both brands and media buyers.”
MobiYoung’s unique edge lies in its integration of tech and media. Its media arm, Evoads, holds exclusive rights to prime OOH locations including Select City Walk, Airia Mall, corporate hubs like Cyber City and Nehru Place, and high-traffic corridors such as NH8, Golf Course Road, and Ring Road—making it one of the most comprehensive OOH networks in the region.
As the OOH industry continues to shift toward automation, accountability, and audience intelligence, this partnership is set to redefine how brands engage consumers in real-world spaces—with digital precision.
