Chennai: As Indian media house Vikatan Group approaches its centenary, Managing Director B Srinivasan is set to speak at the upcoming FIPP World Media Congress (Oct 21–23, 2025) in Madrid. He will join a panel discussing how legacy media brands are cultivating deeper audience relationships across evolving formats.
With a legacy dating back to 1926, Vikatan continues to reinvent itself amid a rapidly shifting media landscape. “Every time there is the potential for disruption, we ask ourselves if we’re still relevant – and how to prove it,” says Srini while speaking to FIPP Congress.
Recent examples of Vikatan’s evolution include the launch of a new regulated financial services arm, extending its popular personal finance magazine’s mission by offering mutual fund products tailored to readers’ life goals. Simultaneously, Vikatan’s audience engagement strategy has seen the rise of award-led programming like Real Life Heroes, now a successful televised and advertiser-backed initiative.
Srini also underscores the group’s commitment to grooming future journalists. Over 75 student reporters are trained annually through an internal programme that has produced the majority of Vikatan’s 200-strong editorial team.
Even while expanding across formats, Vikatan hasn’t shied away from editorial boldness. A controversial cartoon targeting political inaction recently led to a court case and temporary takedown of its website – now restored. “It’s encouraging that even at 100, we’re still making noise,” says Srini.
At FIPP, he will share how legacy, mission, and innovation combine to help media brands stay relevant—and profitable—in today’s dynamic environment.
