Mumbai: CloudTV, a Smart TV OS brand, has announced the official launch of its Connected TV (CTV) advertising platform in a strategic move aimed at capitalizing on India’s growing CTV ecosystem. The company also unveiled a new partnership with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, to help advertisers unlock CloudTV’s expansive footprint of over 12 million+ connected TV users.
To support this advertising expansion, CloudTV has also launched a dedicated advertising website for brands, agencies, and media buyers, offering streamlined access to inventory, audience insights, and partnership opportunities.
As smart TV penetration continues to grow rapidly across India, CloudTV’s new platform—powered by Magnite SpringServe’s advanced programmatic ad-serving technology—delivers robust features tailored to meet the needs of the modern advertiser. These include:
- Programmatic Guaranteed (PG) deals for priority premium placements
- Private Marketplace (PMP) access for curated inventory packages
- Real-Time Bidding (RTB) for dynamic and data-driven inventory optimization
Harshad Wadivkar, Business Head – Monetisation at CloudTV, commented on the launch, “Connected-TV advertising is redefining how advertisers and brands engage with their target audiences. CloudTV Ads is designed to help advertisers leverage this very dynamic shift, and provide measurable impact to maximize brand visibility, backed by measurable metrics. We look forward to working with Magnite to harness further growth opportunities within the Indian CTV ecosystem. Given the rise of this evolving ad format, CTV advertising is no longer an option but an essential line item in any advertiser’s ad spends today, emerging as a promising frontier in AdTech as brands prioritize market impact.”
Echoing the excitement around this partnership, Gavin Buxton, Managing Director, Asia at Magnite, said, “India’s CTV landscape is growing at an extraordinary pace, and CloudTV’s strong user base and market presence make them a valuable part of this evolution. At Magnite, we are committed to empowering premium publishers and delivering innovative, programmatic solutions to enable buyers to reach audiences more effectively. We look forward to supporting CloudTV’s journey as the digital ad landscape in India evolves.”
