Mumbai: Gutenberg, which describes itself as the world’s first global AI-powered marketing agency, has expanded its video storytelling capabilities with the launch of AI Motion Studio, an AI-powered video production engine designed for the digital and Connected TV (CTV) ecosystem.
Powered by CambrianEdge.ai, the new platform is designed to reduce video production timelines from six weeks to one while transforming a single creative narrative into more than 10 platform-ready formats, including 6-second, 15-second and 30-second versions.
The company said AI Motion Studio addresses the growing complexity of producing content for digital and CTV platforms, where brands often need to create hundreds of assets across multiple formats, aspect ratios and platform-specific requirements. The platform combines AI-assisted scripting, storyboarding, narrative development, video generation and content adaptation with human creative direction, editorial oversight and production expertise.
Commenting on the launch, Amardeep Singh, Co-Founder and President, Gutenberg, said, “Fox’s $22B purchase of Roku and Walmart’s acquisition of Vibe.co are the clearest signal yet that the market is ready: CTV’s $38B and growing at 14.5% year-over-year, and the infrastructure question is settled. What both deals really confirm is that whoever controls the last mile of commerce, data, and distribution wins next. The opportunity ahead is in creative production, the only piece of the pipeline that hasn’t caught up. We built AI Motion Studio to close that gap before the market forces everyone else to.”
According to Gutenberg, the platform enables enterprises to shorten campaign production cycles, maximise the value of a single creative narrative across multiple formats, accelerate content creation without proportionately increasing production costs, and expand into emerging video channels without investing in large in-house production teams. It also aims to help brands maintain consistent messaging across markets and platforms while supporting marketing, customer engagement and sales initiatives.
The company added that AI Motion Studio has been developed not only for large enterprises but also to make enterprise-grade video production more accessible to mid-market and smaller businesses.
Arnold Miller, Senior Vice President and Emmy Award-winning creative leader, Gutenberg, said, “Throughout my career, production has been defined by compromise, where timelines and budgets dictate the limits of a campaign. AI-powered production changes the entire creative equation. One strategic brief now translates into every format and compliance spec required across the streaming landscape, completed in days, not weeks, without losing an ounce of cinematic quality or storytelling.”
Gutenberg said AI Motion Studio is supported by its global team of creative leaders, strategists, journalists, storytellers and marketers across seven countries. Every project follows a structured human-in-the-loop workflow, with creative professionals reviewing outputs and applying editorial judgment throughout the scripting, storyboarding and production process.
The company added that the new offering builds on more than a decade of video production expertise and follows industry recognition at the MarCom Awards 2025 and Muse Creative Awards 2025, where Gutenberg received Platinum honours for its work combining storytelling with emerging AI technologies.
