Mumbai: Casagrand has announced the onboarding of Bollywood’s beloved star couple Genelia and Riteish Deshmukh as its brand ambassadors for West India, marking a significant milestone in the brand’s regional outreach. The partnership underscores Casagrand’s focus on bringing trust, elegance, and modern comfort to life through strong emotional resonance with homebuyers.
With this association, Casagrand aims to strengthen its positioning as a lifestyle-driven, customer-first real estate brand, particularly in Maharashtra. Genelia and Riteish, known for their charm, values, and authenticity, perfectly align with the brand’s vision to elevate the everyday living experience for the aspirational urban Indian.
To mark this new chapter, Casagrand has launched a vibrant 360-degree marketing campaign encompassing television, digital, print, and outdoor media. At the center of the campaign is a visually stunning TVC, which brings the brand’s core promise of “Much More” to life at its flagship Pune project — Casagrand Caladium, located in Upper Kharadi.
The film captures a playful yet elegant narrative, as Genelia takes Riteish on a walkthrough of their new home. With panoramic views, natural light, and contemporary design features, the story unfolds to reveal Casagrand Caladium’s world-class lifestyle offering — from a 13,500 sq. ft. grand clubhouse and rooftop infinity pool to an oxygen-infused gym, themed gardens, and a sky cinema.
Commenting on the launch of the campaign, Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand, said, “At Casagrand, every brand ambassador we associate with is an extension of our promise to deliver thoughtfully crafted homes that elevate lifestyles. For our Pune market debut, we have designed homes that offer ‘much more’ — much more space, much more connectivity, and much more amenities — to the modern homebuyer. Genelia and Riteish Deshmukh perfectly embody this narrative as they bring a wonderful balance of aspiration and relatability for our target audience. Also, their chemistry is in full bloom in our new TVC, which beautifully captures the happy vibes of our homes that we want to showcase.”
Casagrand Caladium comprises 334 extra-spacious 2 & 3 BHK apartments, starting from ₹1.05 Cr, and boasts 110+ world-class amenities. Spread across 2.8 acres, including 2 acres of open space, it is designed to deliver holistic, future-ready urban living. With Singapore-style glass façades and innovative design elements, Casagrand Caladium promises to set a new benchmark in premium housing in Pune.
The project is registered under Maharashtra RERA with registration number P52100080302.
