Mumbai: Timex®, the iconic American watchmaker renowned for timepieces that endure, has announced a powerful new collaboration with Warner Bros. and acclaimed filmmaker James Gunn, the co-head of DC Studios and the writer/director/producer of Superman, this summer’s most anticipated cinematic release. The collaboration celebrates the timeless values embodied by Superman and honours the hero in everyone.
Time is a superpower—it’s found in the seconds you lend a hand, the minutes you take a stand, and the hours you give your all. It’s about doing the right thing, right on time. Whether you’re lifting others, fighting for what’s right, or simply powering through the day, every moment is an opportunity to be heroic. A Timex is a reminder that it’s time to own your moment.
As part of the collaboration, Lois Lane—one of cinema’s most iconic female characters—is seen wearing the Timex Cavatina in the film. With its delicate yet enduring design, the Cavatina reflects Lois’s strength, intelligence, and timeless style.
“What makes Superman such an enduring and beloved hero is not solely his physical might but his innate goodness and strength of heart,” said James Gunn. “Lois’s central role in the story was intentional in every character detail to reflect that same spirit, including her choice of watch. Her relationship with Clark is rooted in trust, resilience and enduring connection, and who better to bring those values to life than Time?”
This creative partnership marks the next chapter in Timex’s celebrated history of collaborations, merging craftsmanship, culture, and cinematic legacy. By aligning with a cultural phenomenon like Superman, Timex continues to reinforce its identity as a brand that values character, resilience, and timeless storytelling.
