Mumbai: Nykaa has officially announced Bollywood’s rising star Sharvari as its new Brand Icon. Known for her effortless charm, trend-forward style, and deep connect with Gen Z audiences, Sharvari steps into this role as a reflection of the evolving beauty narrative — one that is bold, inclusive, and uniquely Indian.
“Sharvari’s authenticity and growing influence make her a powerful voice for the modern Nykaa consumer — someone who seeks meaning, inspiration, and individuality in their beauty journey,” said Anchit Nayar, Executive Director and CEO, Nykaa Beauty. “At Nykaa, we are constantly evolving with our audience, and Sharvari mirrors this evolution. She doesn’t just endorse beauty, she lives it in a way that is honest and expressive. We are proud to welcome her into the Nykaa family as we continue to lead with purpose and connect more deeply with the youth of India.”
Sharvari’s association with Nykaa extends beyond campaigns and endorsements. She will serve as a Jury Member for the Nykaa Best in Beauty (NBIB) Awards 2025, joining an expert panel of industry voices to shape and spotlight the most influential beauty innovations of the year.
“I am delighted to come onboard as the Brand Icon for Nykaa,” said Sharvari. “For me, Nykaa has always been a go-to platform because it brings together my favourite brands across countries under one roof and at my fingertips. So being part of the family feels like a natural extension of my own beauty journey, and I’m excited to share my experiences with others. For me, beauty is about self-expression and empowerment, and I’m proud to be part of a brand that champions those values.”
With this new collaboration, Nykaa continues to reinforce its position as a cultural powerhouse, curating experiences that redefine how beauty is discovered, celebrated, and lived. Sharvari will feature across flagship Nykaa experiences such as the Hot Pink Sale, Nykaa Play, Nykaaland, and New at Nykaa, connecting with consumers through storytelling rooted in confidence, creativity, and individuality.
As the global beauty spotlight turns toward India, Nykaa and Sharvari’s partnership promises to shape a powerful new chapter — where beauty is not just seen, but felt and lived.
