Puri: Specta Quartz Surfaces, India’s leading luxury quartz brand, in collaboration with CRY (Child Rights and You), one of the country’s most respected child rights organisations, has announced a landmark creative partnership with globally acclaimed sand artist Padma Shri Sudarsan Pattnaik. The collaboration marks a key milestone in their ongoing initiative “Colouring Dreams of India’s Children”—a campaign aimed at nurturing creative expression among children in underserved communities.
As part of the campaign, Sudarsan Pattnaik crafted a live sand art installation at Niladri Beach, Puri, reflecting his personal story of overcoming adversity and expressing creativity despite limited resources. The sculpture celebrates creativity, hope, and equal opportunity, embodying the spirit of the initiative and encouraging a future where every child can imagine and create freely.
“As a child growing up in Puri, Odisha, I began my artistic journey using sand because there were no other options. Today, I’m honoured to help children across India find their own creative paths. This campaign is a full-circle moment for me—proof that with a little support, dreams can indeed be coloured into reality,” said Padma Shri Sudarsan Pattnaik.
The central artwork, jointly conceptualised by Specta and CRY, features two children with outstretched arms—symbols of freedom, joy, and possibility. Set against the tagline “Colouring Dreams of India’s Children”, and accompanied by the logos of the campaign partners, the installation stands as a public statement of shared purpose and artistic empowerment.
Ankit Jain, Founder of Specta Quartz Surfaces, commented on the collaboration, “At Specta, we firmly believe that every child has artistic potential and needs the right tools to nudge it out. We are thrilled to welcome Padma Shri Sudarsan Pattnaik to this joint campaign with CRY, as his story resonates deeply with what we stand for—empowering children to create, dream and flourish.”
To sustain the mission, proceeds from the sales of Specta’s newly launched ‘Pastel Poise’ quartz collection will fund CRY’s initiatives that include providing essential art supplies, facilitating community art workshops, and establishing safe, inclusive spaces for creative exploration.
Puja Marwaha, CEO of CRY, added, “Sudarsan Ji’s involvement adds life and colour to this campaign, as it accentuates its central message. At CRY, we believe when we give our children space and opportunity to think freely and express creatively, we nurture not just their potential but the future of our society. A nation that encourages its children to imagine and express, by default guarantees a future where children don’t just grow, but begin to shape the world around them. Hence, for us, nurturing children’s imagination is investing in the future of our nation.”
With this symbolic launch, the campaign is set to gain momentum nationwide. Specta and CRY invite individuals and institutions alike to participate in this initiative, helping transform colour into a catalyst for change, and ensuring that every child in India has the freedom and support to dream boldly and colourfully.
